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E-detailing

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Change the conversation in healthcare PR

How should healthcare public relations adapt to today’s integrated, social, multimedia, fast-paced, global environment?

Novartis sponsors rare disease patient community

Backs site for patients affected by pancreatic neuroendocrine tumours (PNET)

Wanted: Social media innovation to detect AEs

EU-pharma partnership seeks proposals on harnessing the power of the internet and social media to track adverse events

Biopharma looks to social media to assist patient recruitment in trials

Canadian company Qu Biologics hopes Twitter and Facebook will help its Crohn's study

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European Society of Cardiology launches AF patient website

Partners with European Heart Rhythm Association

GE Healthcare plans $2bn software investment

Will focus on the convergence of machine and intelligent data

PatientsLikeMe signs clinical trial deal with inVentiv Health

Online patient network aims to help the CRO accelerate trial recruitment

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WPP announces global strategic partnership with Twitter

Agreement will enable WPP to integrate Twitter data into its campaign targeting

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DJM Digital opens New York office

Will work alongside Creston Health’s US companies

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The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

Lack of social media confidence ‘holding pharma back’

But regulatory restrictions no longer the primary barrier to engagement

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Roche is drawn to science for YouTube campaign

Therapeutic antibodies, stem cells and Zebrafish tackled in series of fun videos

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