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Erectile dysfunction, constipation, vaginal dryness and other laughing matters

Humour in healthcare brand communications: when and where is it appropriate?

Seven ways that digital has changed pharma marketing

We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. While big changes are definitely...

Anthill Agency

Key principles for developing brand and portfolio messaging

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

Blue Latitude Health

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Live boulder, live louder

With the demise of Pepsi’s latest commercial shining a global  light on creativity, how can creative go from canned to Cannes -  and does it really matter anyway?

‘Trust me, I’m from the pharmaceutical industry?’

As UK firms prepare to publish their HCP payments, are numbers alone enough to improve trust in the industry?

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Massive uncertainty is the new norm

How to make it work for your company

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Delivering ‘accountable marketing’

It’s about time… and data

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Europe delays EMA relocation decision

Will resolve the issue in November, one month later than expected

Using insights to effect behaviour change

The days when medical communication simply aimed to raise awareness of clinical challenges are well and truly over. In recent years, we have seen a clear shift towards changing physicians’...

Lucid Group Communications Limited

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Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

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Asian patient groups give pharma above average marks for reputation

PatientView survey finds 49% believe sector has a good corporate reputation

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Re-awakening the emotion in healthcare communications

How the healthcare industry can use emotive storytelling to engage its audience

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