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emotional intelligence

This page shows the latest emotional intelligence news and features for those working in and with pharma, biotech and healthcare.

How AI is transforming the way we collect market insights

How AI is transforming the way we collect market insights

It is a very real application of Artificial Intelligence (AI), a technology that has fast become an integral part of our daily lives. ... Artificial Emotional Intelligence (AEI), developed by emotion measurement company Affectiva, can help detect

Latest news

  • The state of trust The state of trust

    Roche’s Seeruthun agreed. “Human contact and emotional intelligence is really important,” he explained, “I haven’t heard of a computer that can hold my hand. ... It’s human contact that blends intelligence and compassion. And I don’t think

  • Sharing the 'chimp' and its effect on decision-making Sharing the 'chimp' and its effect on decision-making

    Yet the world is not full of rational people. We all make decisions based on a mixture of rational and emotional factors. ... He contends that even though our Chimp exerts a powerful emotional pull on us, we can and must manage it.

  • Emotional connection helps build trust in pharma products

    For US physicians to build trust in a pharmaceutical brand there needs to be familiarity, function and also an emotional connection, according to Harris Interactive. ... in a product was dependent on its functional attributes, perception of the

  • Emotional Intelligence Emotional Intelligence

    Emma Price wants nothing less than an emotional reaction. One campaign passes this litmus test, but one doesn’t…. ... Well, I'm not quite sure actually. When I look at pharma ads I try and gauge an emotional reaction – that's if the layout leaves

  • 2011 BOBI awards - winners and pictures

    The British Healthcare Business Intelligence Association (BHBIA) has announced the winners of the 2010-11 Best of British Intelligence (BOBI) awards. ... Winner: Emotional intelligence: How understanding motivations helped Pfizer revitalise a 20 year

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