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Experience

This page shows the latest Experience news and features for those working in and with pharma, biotech and healthcare.

Adaptive innovation

Adaptive innovation

I had the pleasure of this experience recently when playing ‘sounding board’ to the chief marketing officer (CMO) of a mid-sized company that straddles pharma and medtech.

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  • Engaging with patients will create more effective patient pathways Engaging with patients will create more effective patient pathways

    A holistic view of the disease experience can help to individualise care and prioritise what is important to patients. ... Clearing the hurdles. Improving patient pathways begins with a thorough understanding of patient experience.

  • Listening to patients when they have something to say, not just when we want an answer Listening to patients when they have something to say, not just when we want an answer

    experience. In clinical trials, this ‘soft stuff’ (the ‘how was your visit?’ and ‘is there anything extra you need for next time?’) usually falls to staff at individual sites. ... But what if this sort of participant experience data were

  • How an AI algorithm might save your life How an AI algorithm might save your life

    In the meantime, AI developers in healthcare have been working relentlessly to develop AI tools that can improve healthcare experiences and patient outcomes. ... With AI we have an exciting opportunity to transform healthcare for the better, as long as

  • Pharma’s struggles with social media Pharma’s struggles with social media

    When we recently assessed the customer experience (CX) provided to HCPs by social media, its scores in our Customer Experience Quotient (CXQ) research were the worst of any of the activities ... To meet this challenge, companies need to measure and

  • Four simple questions to help focus your behaviour change campaigns Four simple questions to help focus your behaviour change campaigns

    Where and when does this behaviour happen? The environmental context and overall experience of a behaviour provides fertile ground for creative thinking. ... Not sure where to go from here? We can help! Evoke Mind Matter and Evoke Kyne are part of Evoke,

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Latest intelligence

Archetypes: Rethinking go-to-market expectations to drive commercial success
In this white paper, our consultants analyze trends spanning global policy developments, rising inflation, and increasingly complex customer journeys, and reveal a new data-driven approach to archetyping that crystalizes the...
Tuberculosis – why it remains a major global public health challenge
Innovative collaboration is required to address the major public health challenges around TB and expedite drug development...
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Want to learn how to close the distance between a person’s current health and their healthiest possible self?...