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Fake news

This page shows the latest Fake news news and features for those working in and with pharma, biotech and healthcare.

Creating communication magic, without tricks

Creating communication magic, without tricks

The magician’s trick of misdirection is one example of how politicians deflect attention away from less positive news. ... And especially now, when health is in the spotlight and with fake news and conspiracy theories abundant, the risk of such

Latest news

  • Don't hesitate, vaccinate! Don't hesitate, vaccinate!

    distracted by the prevalent fake news and scaremongering. ... For example, it might be as simple as demonstrating the vaccine does not contain meat or alcohol (areas of fake news which seem to be causing significant concern in some communities,

  • A happier new year? A happier new year?

    We also have a responsibility to champion the importance of the vaccination programmes and to help drown out the dangerous fake news that is still circulating.

  • Getting the balance right Getting the balance right

    Fake news and incomplete evidence. Before COVID-19, awareness and concerns around fake news were already mounting. ... The health communicators’ future role in helping combat fake news will certainly remain important, but will hopefully be continuing

  • Trust – years to build, seconds to break and forever to repair Trust – years to build, seconds to break and forever to repair

    I believe my small contribution in this area is important to help spread the news to the population about how vital it is to have realistic expectations. ... Communicating evidence and addressing fake new. s In the Edelman Trust Barometer, 67% of

  • With knowledge and position comes responsibility With knowledge and position comes responsibility

    Challenge the bad. Fake health news and non-scientific quackery is rife on social media. ... This includes press releases, clinical trial reports or published news articles.

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  • Building trust in our industry Building trust in our industry

    As people search for the truth in the era of fake news, credentialled voices such as the company’s own scientific experts and academics are regaining their role as trusted spokespeople.

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