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Fitbit

This page shows the latest Fitbit news and features for those working in and with pharma, biotech and healthcare.

It also allows users to sync data with wearable devices from Fitbit, Garmin, Google Fit and the Apple Health app.

Coronavirus disruption scuppers Curium Pharma sale

The Curium decision comes as other pharma companies waiting for approval for mergers and acquisitions – including AbbVie’s $63bn takeover of Allergan and Google’s $2.1bn deal to buy Fitbit –
The year in review

Late in the year, Google announced its purchase of FitBit which may provide a window into the company’s wearables strategy and its continued push to invest in trials.
Four digital health trends set to reinvent and re-energise pharma

Finally, pharma companies aren’t the only ones with amazing data. The company that owns Fitbit, for example, now has nine billion nights of sleep data available to analyse.
How technology is driving new trends in patient engagement

This is because patients today can walk around with a Fitbit or tracker.
Going digital

Today smartphone apps and devices such as Fitbit, the Apple Watch and other connected objects – such as connected blood pressure monitors – keep track of patient activity and generate valuable data.

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Back to the future

Business models that aimed to compete on customer intimacy were polarising between small audiences – so called health concierges – and mass markets, which is Fitbit’s emerging model.
Why digital is the solution to the healthcare crisis

The shift in consumer attitudes to embrace digital healthcare is already underway with apps to nudge health-impacting behaviours, whether it’s the Fitbit or Apple watch, the QuitNow!
There is no such thing as good medical communications

experienced – how did they know that you had purchased those running shoes and you might now be interested in a Fitbit?
Managing medication non-adherence

Fitbit-type gadgets demonstrate that user engagement drops off after six months or so when data is simply descriptive and just provides a summary of what has happened in the past.
Here’s to all the bright sparks

And you thought your Fitbit was cutting edge? Moving forward to 1628: William Harvey is the first person to explain precisely how blood is pumped around the body by the heart.

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How can Pharma help HCPs face Dr. Google?

The rise of at-home diagnostic devices such as Fitbits, Apple Watches, blood pressure and glucose monitors, and cholesterol tests have all added to people’s access to medical information.
Patients are ready to embrace decentralised clinical trials, are you?

Fitbit launches COVID-19 wearables study for early detection algorithm. Joining the fight against coronavirus, Fitbit has designed an in-app study with the aim to develop an algorithm for detecting ... Fitbit hopes that symptom history and long-term
Patients are ready for virtual clinical trials, are you?

Fitbit launches COVID-19 wearables study for early detection algorithm. Joining the fight against coronavirus, Fitbit has designed an in-app study with the aim to develop an algorithm for detecting ... Fitbit hopes that symptom history and long-term
Language barriers: Obesity has become a loaded word

With some tabloids choosing to run headlines like ‘Free fattie fitbits’ (about the NHS funding Fitbits for people at risk of diabetes), it’s not hard to understand why some people
Want to know if you're dehydrated? There's an app for that.

Expect companies like Apple and Fitbit are set to use sensors with similar capabilities and add this functionality to their smartwatches, alongside a host of start-ups developing cheaper wearable tech

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