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focus groups
This page shows the latest focus groups news and features for those working in and with pharma, biotech and healthcare.
Alzheimer’s Association report highlights need to improve patient-physician communication
Different racial and ethnic groups also expressed concerns about care delivery and specific barriers to care, which influences their interactions with healthcare providers. ... Alongside the reluctance from individuals, the focus groups revealed that
Latest news
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How AI is transforming the way we collect market insights
New digital methods for data collection such as online surveys, virtual focus groups.
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Pharma Brand Planners' Blog (Part 3)
Some of the more notable strategic mix option names that come to mind are: With/Without Patient Education, Specialty Focus Only, Go Hell for Leather!, Value Focus, Digital Only, Superiority Shown…. ... You may also want to conduct some informal key
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Taming the Monster
A primary driver for this, it says, is the increasing focus on ROMI, which it describes as an ‘efficiency metric’. ... Individual departments are set up to focus on specific stakeholder groups; for example, market access teams focus on payers,
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Engagement strategies
The customer journey and aligning value-based content. Today, brand marketing to healthcare providers (HCPs) requires an approach designed to overcome a number of challenges: limited access, new customer groups, and ... a focus on patient outcomes.
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The lost art of selling
And in case this sounds like the ravings of an out-of-touch forty-something let me share some actual quotes from real customers in focus groups I chaired for two ... Reps need to talk to me about managing specific groups of patients with their drugs as
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Approximately 0 fully matching, plus 49 partially matching documents found.
Latest Intelligence
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Improving remote communication skills in a digital environment
We can now more easily convene focus groups involving people who would find it hard to get to an event, such as patients who wouldn’t be able to travel.
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Meeting healthcare’s rising challenges
It will also help HCPs make better decisions and help shift their focus from what they could do to what they should do. ... In keeping with this trend, a number of our clients now have digital health arms that have parity with other cross-functional
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Paving the way for representation in clinical trials
Within our global trials, we have endeavoured to focus on minority groups in countries with predominantly white majorities, in the case of the US on African, Asian and Hispanic/Latinx communities. ... Working with patient advocacy groups to better
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Decentralised clinical trials: mapping patient pathways with a focus on patient-centricity
Patient insight. Patient insight, based on information from patient surveys, forums and focus groups and therapeutic specialist input, supports the identification of key milestones in the patient journey and can be ... The focus needs to be on smart
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The future of office working designed with our people in mind: ‘Work Where You Work Best’, an Evoke KYNE model
As we began to outline our model for future working, we ran focus groups representing all levels across the company to explore challenges, seek feedback and gain early buy-in. ... Our focus groups showed that a hybrid model was the preferred option for
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Approximately 0 fully matching, plus 33 partially matching documents found.
Latest from PMHub
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ChatGPT AI copywriter: Looming threat or opportunity to evolve?
A quick peruse of my LinkedIn feed (representing a biased sample of agency professionals) shows some thematic responses to ChatGPT, forming three distinct groups of people, in my mind at least. ... There is always a need for human minds in the areas of
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Article: How behavioural economics can help you build better brand communications
It’s what traditional marketing insights – based on qualitative interviews, surveys and focus groups – have tended to draw on. ... The tech identifies where people will look first, what they’ll focus on and what they’ll overlook, enabling you
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Rare Disease Day – looking to the future with hope
Central to this is the involvement of patient advocacy groups, patients and caregivers – who are relentless in their quest to ensure no patient goes unheard. ... Early diagnosis and new technologies. Shortening the diagnostic journey is a major focus
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Rare thoughts & outcomes - navigating pathways to better outcomes in rare
This theme will look at the key pillars to enable pathway change across all stakeholder groups, with a particular focus on how our clients can play a role in facilitating positive ... Patient first. Maintaining a clear focus on patient outcomes as the
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4 ways mobile ethnography studies can elevate your patient insights
This is where ethnography studies come in. When people think of qualitative research, they normally refer to interviews and focus groups. ... Once we shift our focus to the patient mindset, we can start to improve the clinical experience for all.
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Wallace Health
Wallace Health is a healthcare and medical content agency with a successful track record of delivering web content, content marketing...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
