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This page shows the latest football news and features for those working in and with pharma, biotech and healthcare.

NHS England launches pilot programme for high street pharmacy referrals

There has been a positive response to vans offering lung scans at football stadiums and in supermarket car parks, leading to more people being checked for cancer.

Latest news

Novo Nordisk targets renewable energy switch by 2030

One of the investments which is making this switch possible is Novo’s new 672-acre solar panel installation, roughly the size of 500 football fields, in North Carolina, US, which
Daily Brief: Trump arrives in London, NICE says no to Darzalex, Pfizer backs down on prices

However the prevailing emotions in England this morning are more likely to be disappointment and sadness – mixed with some pride – as England’s football team saw their best World Cup performance
McCann Health and Langland lead Global Awards 2016 winners

The football-focused media campaign sought to raise awareness of the millions of unexploded mines in 60 countries worldwide, 40% of whose victims are children.
NHS goes global with ‘Missing Type’ blood donor campaign

First launched in 2015, the campaign got both large and small businesses involved, with big name brands such as Boots, Manchester City Football Club, Microsoft, the Royal Air Force and Waterstones
UCB joins with Atlético Madrid for epilepsy awareness campaign

Spanish football players release video in support of ongoing initiative. Spanish football club Atlético Madrid has joined forces with UCB to raise awareness of epilepsy in Spain and reduce the stigma ... In the short clip, shown before and during a game

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Latest Intelligence

Home or away: where next for pharmaceutical symposia?

Doctors are more likely to participate in recorded, on-demand events, since they have a chance to review the facts – the same way football fans replay their favourite goals.
Case study: Tackle TD for Bayer UK

Our strategy team identified sport and humour ‘very strongly’ as common audience interests, with football appealing exponentially. ... Redknapp as a hugely popular and influential figure from English football and he fitted the demographic perfectly.
Escaping the spin cycle of sub-optimal launch

Most drug launches, like Premier League football, fail to live up to the pre-match hype.
Nudge-nudge, think-think

Forty years later, my football behaviours haven’t shifted and I haven’t experienced a lot of fun.
Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

And it's true for people too. Whether it's a premier league football team or a FTSE 500 board of directors, what makes these high performing teams so successful is

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Latest appointments

Faisal Ahmed joins healthcare comms agency Sudler London

He was a founding member of the Amazon UK start-up team and launched the first e-commerce and mobile content strategies for major football clubs.

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Latest from PMHub

Reflections on the MAPS EMEA 2022 Annual Meeting

2018 rescue of the Wild Boars football team of 12 boys and their coach, who had become trapped by rising floodwaters in a northern Thailand cave complex.
MS Awareness Week - Matt's story

I stopped going to football and the gym because I was so tired and I spent too much time alone and got quite depressed, in hindsight. ... Friends have been great – I still don’t play football but I do go down and join them for the warmup and the
WHITE PAPER: Why do men die younger?

the Football Association and on beer mats in pubs.
How will the events and exhibitions industry change post-Coronavirus?

The unthinkable will become an agenda item – after all, in a year that saw the cancellation of the Olympics, the Edinburgh Festival and pretty much every football match on the planet
Life with multiple myeloma - why I'm a lucky man living the dream

I was 52 and still playing five-a-side football; surely youth and fitness must improve my chances of being in the 46%?

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Genesis Research

Genesis Research is an international HEOR and RWE research organization. A leader in evidence strategy, generation and communication, the company...

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Our Top 5 Pharma Picks From Cannes Lions: Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
The Evolving Role of the Sales Rep: The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
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