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AZ in atherosclerosis education drive during US Heart Month

Encouraging the public to learn more about the causes of heart disease

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Channel strategy in pharma

Channel strategy could be a significant 'stone unturned' in the battle to win customers and patients

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US appeals court upholds AstraZeneca’s Seroquel XR patent

Says patent on unique formulation of antidepressant is valid

Teva facing $2bn liability for at-risk generic Protonix launch

Potential litigation costs from Pfizer are triple the generics firm's original estimates

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Technology trends facing pharma in 2013

Context-based services and social media are among the major technology trends pharma will need to embrace in 2013

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Building brand strength – Part 4

Commitment, responsiveness and protection – how far will Big Pharma go to preserve its brands?

Why digital healthcare means strategy is now vital

Thought Leader: Going digital means that the process of proper planning of both messages and campaigns is once again useful in healthcare

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Publicis merges Digitas and LBi competencies to form leading global network

Publicis Groupe to combine digital strengths by forming DigitasLBi

Digital reach is ‘gold dust’ for pharma

How companies perform online will be a key differentiating factor, says Merck & Co's Gerhard Arnhofer

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FDA proffers guidance for new Alzheimer’s drugs

Encourages approach that tackles disease in its early stages

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Sanofi launches voice-guided epinephrine auto-injector in US

Auvi-Q extends pharma company's interests in innovative devices

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Pfizer UK transfers online male health clinic to charity

Hands over Man MOT initiative to the Men's Health Forum

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