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Forrester

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Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

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Learning from the past and looking to the future

10 Years on in healthcare communications – Sam Barnes, director of PR at AXON, asks what learnings can be taken into the next decade?

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Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

Interview: Dan Mathews on pharma marketing trends and the PMEA programme

The chair of judges for PMEA 2012 examines the current and future challenges for the sector

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Health 2.0 and what it means

Casting a light on the latest digital marketing trends

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Rethinking influence in a networked world

Networks are revolutionising the nature of influence and the spread of ideas in science and medicine

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Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

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Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

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