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gamification
This page shows the latest gamification news and features for those working in and with pharma, biotech and healthcare.
Current and future trends for developing digital medical communications
Gamification is also often applied to these sorts of products for positive reinforcement and to help drive behaviour change.
Latest news
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Going digital
Innovations include the digitalisation of diagnosis and prevention through the use of wireless, mHealth solutions such as smartphone apps, wearables, gamification and remote monitoring.
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GSK asthma app wins healthcare technology award
The winners and finalists this year show an emergence of artificial intelligence, interactive wearables, gamification and personal medical testing – health tech that would have seemed very ahead of the time when
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Boehringer Ingelheim launches 'gamified' COPD initiative
Programme aims to encourage and reward disease management
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Social media win for Boehringer at PM Society Digital Awards
Gamification. The Restoration Game at EuroPCR for Abbott Vascular by Halesway Ltd.
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Digital technology and patient support
It also attempts to combat 'user fatigue', utilising gamification to encourage 'check-ins'.
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Latest Intelligence
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Next congress, please: making the most of virtual pharmaceutical congresses
So, how can we continue to innovate virtual congresses? Gamification: focus on expanding interactivity and engagement through ‘experiences’, such as completing specific activities or attending sessions, knowledge checks with leader boards
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Can digital communications boost behaviour change?
By implementing rewards and introducing gamification and social validation, users can be rewarded for their behaviour while also being entertained.
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Facing up to virtual reality
Gamification, AI and AR are already in play and will all contribute to the elevation of the digital experience for all parties.
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Making digital health personal
Where it is not possible to track patients’ behaviour, common gamification techniques such as badges for achievement, levels and leader boards can be used to help patients log their progress through
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Healthcare industry apps
Gamification apps. Happy Nurse. Johnson &Johnson say they created this game “…in recognition of the need to have resources to help nurses decompress and unwind from the multitude of professional stressors
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Latest appointments
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Ogilvy HealthPR appoints social media manager
Ogilvy HealthPR recently won two EMEA In2 SABRE Awards in the Social Media Presence and Gamification categories, and is currently shortlisted for a Gold EMEA SABRE Award for a social media
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Latest from PMHub
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Could femtech be the answer to the gender health gap?
The device incorporates biofeedback into an at-home device with an accompanying app which uses gamification and visualisation techniques to both encourage long-term adherence but also provide women with reassurance ... The app even incorporates
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How marketers are balancing the changing trends in women's health
7. training device. In a notable departure from existing, clinical looking devices, the Elvie trainer is packaged like a luxury tech product and incorporates features like gamification to encourage women to
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Gamifying Remote Patient Monitoring
Emilia Molimpakis, CEO &Co-founder of Thymia, shares how their platform uses video games based on neuropsychology, alongside analyses of facial microexpressions and speech, to quickly, accurately, and objectively assess and monitor mental health
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Gamifying Surgical Training to Improve Patient Outcomes
Dr. Justin Barad, CEO and Founder of Osso VR, explores how VR and gamification are revolutionizing surgical training by providing accurate quantitative assessments and analytics before performing on a patient.
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Gamification for patient care, medical education, and virtual engagement
“Gamification”–adding game-like elements into non-game or real-world settings–has become a popular concept in the pharmaceutical, healthcare, and event industries. ... Access the full article at for our breakdown of the key use cases of
More from PMHub
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- Contagious Conversations: Exploring Infectious Disease in the Digital Age
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
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