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gamification

This page shows the latest gamification news and features for those working in and with pharma, biotech and healthcare.

Current and future trends for developing digital medical communications

Current and future trends for developing digital medical communications

Gamification is also often applied to these sorts of products for positive reinforcement and to help drive behaviour change.

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Latest Intelligence

  • Can digital communications boost behaviour change? Can digital communications boost behaviour change?

    By implementing rewards and introducing gamification and social validation, users can be rewarded for their behaviour while also being entertained.

  • Facing up to virtual reality Facing up to virtual reality

    Gamification, AI and AR are already in play and will all contribute to the elevation of the digital experience for all parties.

  • Making digital health personal Making digital health personal

    Where it is not possible to track patients’ behaviour, common gamification techniques such as badges for achievement, levels and leader boards can be used to help patients log their progress through

  • Healthcare industry apps Healthcare industry apps

    Gamification apps. Happy Nurse. Johnson &Johnson say they created this game “…in recognition of the need to have resources to help nurses decompress and unwind from the multitude of professional stressors

  • Digital Yearbook 2012 Digital Yearbook 2012

    Back to 2012 and this year we picked out gamification, social media and mobile technology as the three stand-out trends.

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Latest appointments

  • Ogilvy HealthPR appoints social media manager Ogilvy HealthPR appoints social media manager

    Ogilvy HealthPR recently won two EMEA In2 SABRE Awards in the Social Media Presence and Gamification categories, and is currently shortlisted for a Gold EMEA SABRE Award for a social media

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