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gamification

- PMLiVE

Will Boehringer succeed with Syrum?

Time will tell if Boehringer’s bold ambitions for its Facebook game can be fulfilled

- PMLiVE

Guide to gamification

How to execute digital: Using gaming as part of a pharma marketing campaign

- PMLiVE

Boehringer launches Facebook game

Syrum aims to teach players about the complexity of medicine development

Boehringer launches Syrum – pharma’s ‘first social game’

Facebook game gets public beta launch in Europe, global launch planned for 2013

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