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Geo-targeting
This page shows the latest Geo-targeting news and features for those working in and with pharma, biotech and healthcare.
Physicians Interactive acquires Tomorrow Networks
This platform enables customers to build a scalable marketing strategy based on rigorous data analysis, execute a mobile campaign leveraging geo-targeting technology and analyse the results based on point of ... The convergence of Big Data, data
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Creating an engaging experience for patients
Geo-targeting segmentation strategies that leverage condition prevalence, insurance access and other indicators can drive highly targeted and relevant campaigns - delivering a more personalised experience that leads to better results.
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Find your match in digital pharma marketing
Aggressive? Cheeky? Genius? Geo-location targeting in pharma marketing is an absolute must. ... And we navigate this digitally with the laser focused compass of geo-location targeting.
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Real-world engagement just got real: Leveraging consumer data and location-based signals to drive qualified reach at scale
meaningful and more accurate segmentation and campaign targeting that people actually appreciate and value. ... We can then execute a point-of-care and ZIP code level geo-targeting campaign to maximize reach among these target consumers — based on
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- Contagious Conversations: Exploring Infectious Disease in the Digital Age
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
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We live in a hyper-connected world. This has clear benefits for the health of our communities, our businesses and our...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
