Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

GHG London

- PMLiVE

Advance Outcomes named of the most innovative strategies of 2020 by PM360

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Lucid Group’s pioneering behaviour-change methodology, Advance OutcomesTM, as one of...

Lucid Group Communications Limited

- PMLiVE

The concordance conundrum: understanding the complexities of behaviour change

Understanding behaviour change looks at the six fundamental steps required to change human behaviour and discusses why HCPs need to start here if concordance is to be improved.

Page & Page and Partners

- PMLiVE

Why pharma must trust the science of behaviour

With behaviour being the best weapon we currently have to combat coronavirus, Chris Ross explores why the application of behavioural science will be key to better health far beyond COVID-19

- PMLiVE

Four Health’s new Well Being service focuses on what our clients are looking to achieve, namely a well being.

Led by Managing Director Kelly Smith, Kelly and the team combine data-led insights and healthcare expertise to provide targeted solutions, reaching all audiences, from the very niche to the large...

Four Health

- PMLiVE

Mergers and acquisitions: agents for change

Getting the best from your agency in a disruptive time

Bedrock Healthcare Communications

- PMLiVE

Silos – a reflection on the second birthday of Porterhouse Insights

After another exciting year, Fabrice Allum, Managing Director at Porterhouse Insights, reflects on the benefits of cross-functional working for our pharmaceutical clients

Porterhouse Medical Group

- PMLiVE

Bedrock are in the Top 3

Bedrock named No. 3 Young Agency by PMLive

Bedrock Healthcare Communications

Turning learning into action 2

Turning learning into action: The challenge of behaviour change

We all learn differently In order to optimise the sharing and acquisition of new knowledge, different modes of learning need to be leveraged. For example, the behaviourism, cognitivism and constructivism...

Porterhouse Medical Group

Mobilising the public to combat the antimicrobial resistance crisis

Antimicrobial resistance is one of the greatest threats to human health, according to the World Health Organisation. So why doesn’t the public seem bothered? BLH Account Executive Ford Stewart examines...

Blue Latitude Health

- PMLiVE

The power of behaviour change lies in the basics

‘Only with robust benchmarking can we address specific behaviour and make the right interventions to nudge the change’ 

- PMLiVE

Behaviour change – a missing ingredient?

‘Successful and impactful behaviour change requires huge commitment and time’

- PMLiVE

Nudge-nudge, think-think

Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links