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- PMLiVE

Glaucoma in perspective

Sanofi: Facebook and YouTube just the start of the ‘information reshuffle’

Says participating in patient communities - but not as salespeople - will be central to maintain a flow of accurate information

- PMLiVE

Rethinking influence in a networked world

Networks are revolutionising the nature of influence and the spread of ideas in science and medicine

Single European digital market would benefit health

EC report suggests remote patient monitoring as one area where gains could be seen

Janssen builds on hepatitis C digital work with new patient programme

Partners with Bupa Home Healthcare for MyIncivo support programme

- PMLiVE

Can science be branded and sold?

It may take a sharp mind and intellect to create compelling attributes around a product’s novel insight but leveraging the science can serve you well… 

‘Don’t jump into a lake headfirst’ and other pharma social media tips

Merck Serono’s head of eMedia and Social Media Gillian Tachibana on how pharmaceutical companies can best use new communications channels

‘Peer review’ suggested for health information websites

British Journal of Cancer study says it's vital patients have access to good quality and accurate information

UK doctors could soon ‘prescribe’ health apps

Government backs the development of smartphone apps to allow patients to better monitor and manage their health

- PMLiVE

Pfizer Germany launches Dupuytren’s contracture awareness campaign

Website supports company's novel, first-in-class, biologic Xiapex

- PMLiVE

Both feet first

David Avitable from JFK Communications charts the adoption of social media within the US life sciences arena

- PMLiVE

Mobile health roundup

Includes Pfizer iPhone app for parents, a wireless drug delivery device trial and mHealth forecasts

- PMLiVE

Activating ‘influence-hers’ for healthcare brands

Women are chief medical officers for themselves and their families. How can we better engage with them?

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