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HCP engagement

This page shows the latest HCP engagement news and features for those working in and with pharma, biotech and healthcare.

Fostering meaningful HCP engagement at congresses

Fostering meaningful HCP engagement at congresses

To go beyond transactional engagement, we need to create significant conversations while ensuring measurable outcomes. ... It is now up to pharma companies and agencies supporting education and information dissemination to harness that impetus for

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  • Global leaders in digital channels Global leaders in digital channels

    UK is global outlier for digital channel mix. Globally, in-person is now the primary form of HCP engagement. ... The most successful field teams enable flexible two- way HCP engagement, ensuring HCPs can access personalised information at the right

  • How Resonant’s innovation and creativity resolve healthcare communications challenges How Resonant’s innovation and creativity resolve healthcare communications challenges

    Increasingly, clients are rightly wanting to put patient-centricity at the heart of everything they do and understand that this must be achieved through patient engagement and not solely HCP interactions. ... Our freethinking approach creates health

  • Delivering content to fuel omnichannel engagement Delivering content to fuel omnichannel engagement

    This enhances audience engagement and improves the impact of medical education through accessibility, convenience and relevance. ... By implementing alternative governance models, content streams can achieve fast- track approval, delivering immediate

  • The great reset of frontline HCP relationships The great reset of frontline HCP relationships

    don’t want to hear it.” The Creative Engagement Group HCP Research, July 2021. ... How we reset HCP engagement. As a French primary care physician said: “I’m not looking for really rare or cutting-edge scientific information if it’s of no use

  • The changing face of the medical science liaison The changing face of the medical science liaison

    Science needs to be personalised. By basing field medical interactions around the needs of that individual HCP, we can increase engagement, reduce time and deliver more impact. ... Heggie continued: “Time is the biggest barrier to effective HCP

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