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HCP portals
This page shows the latest HCP portals news and features for those working in and with pharma, biotech and healthcare.
The digital shift in pharma marketing
The report also predicted that global pharma marketers would spend approximately 19% of their marketing budgets on digital channels, with three dominant engagement channels – mobile apps, social media and HCP portals. ... Efficiencies had to be built
Latest news
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La La Land? The myth of multichannel excellence
57%), web banners (52%), web conferences (41%), online medical dducation (40%) and HCP self-service portals (36%). ... Just 6% boast a good view of HCP channel acceptance, belying pharma’s widespread claim to be customer-focused.
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Digital blooms: multichannel marketing in China
It is clear too that virtual communities, online HCP portals and promotional programmes are what some physicians look for online.
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Latest Intelligence
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Combining hard technology with human skills
Patient websites and HCP self-service portals are already standard practice in almost half of companies, while the number of pilots in these areas suggests penetration is likely to increase further.
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Getting multichannel marketing right
As the industry has found, bolting HCP websites and social media handles onto existing operations only gets you so far. ... These campaigns incorporate established, company-led channels such as face-to-face interactions, HCP portals and key opinion
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Demonstrating the value of HCP self-serve portals
The majority (according to Across Health’s 2020 Maturometer survey) are confident that their portals will gain traction. ... They will play a vital role in digital transformation through COVID-19, and for successful HCP engagement beyond.
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EPG Health
How does Pharma-HCP engagement need to evolve in today's digital landscape? ... Demonstrating the value of HCP self-serve portals.
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Pharma email marketing: Your top 12 tips
Also take HCP interests into account as much as possible by considering different specialities and even geographic locations to make your message as relevant as possible. ... Email is a great way to connect HCPs to valuable content elsewhere, like HCP
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- Contagious Conversations: Exploring Infectious Disease in the Digital Age
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
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Red Thread
Blending brilliant writing with in-depth market access and reimbursement expertise...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
