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HCP portals

This page shows the latest HCP portals news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

The report also predicted that global pharma marketers would spend approximately 19% of their marketing budgets on digital channels, with three dominant engagement channels – mobile apps, social media and HCP portals. ... Efficiencies had to be built

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  • Combining hard technology with human skills Combining hard technology with human skills

    Patient websites and HCP self-service portals are already standard practice in almost half of companies, while the number of pilots in these areas suggests penetration is likely to increase further.

  • Getting multichannel marketing right Getting multichannel marketing right

    As the industry has found, bolting HCP websites and social media handles onto existing operations only gets you so far. ... These campaigns incorporate established, company-led channels such as face-to-face interactions, HCP portals and key opinion

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  • Demonstrating the value of HCP self-serve portals Demonstrating the value of HCP self-serve portals

    The majority (according to Across Health’s 2020 Maturometer survey) are confident that their portals will gain traction. ... They will play a vital role in digital transformation through COVID-19, and for successful HCP engagement beyond.

  • EPG Health EPG Health

    ENGAGE. Amplify Key Educational Messages with journeys that support HCP digital content discovery and consumption preferences. ... Demonstrating the value of HCP self-serve portals.

  • Pharma email marketing: Your top 12 tips

    Also take HCP interests into account as much as possible by considering different specialities and even geographic locations to make your message as relevant as possible. ... Email is a great way to connect HCPs to valuable content elsewhere, like HCP

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