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HCP websites

This page shows the latest HCP websites news and features for those working in and with pharma, biotech and healthcare.

New medical media agency launched in UK

New medical media agency launched in UK

The four founders - Sam Collins, Simon Preece, Jon Rayner and Alex Haudiquet - will help clients address industry reliance on third-party, HCP-only websites and optimise their approaches to search and

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  • Combining hard technology with human skills Combining hard technology with human skills

    However, remote detailing and eRep capabilities continue to lag. On the marketing side, product/disease websites and eNewsletters are the most popular tactics (Figure 2), while web banners on third party ... Patient websites and HCP self-service portals

  • Getting multichannel marketing right Getting multichannel marketing right

    More importantly, a fast-rising number of the pharmaceutical industry’s customers rely on online searches, websites and other digital platforms for information. ... As the industry has found, bolting HCP websites and social media handles onto existing

  • Rules of engagement Rules of engagement

    be credible with an HCP audience. We’re in a new era where pharma needs to move away from pushing out promotional content to pulling in the customer with valuable, engaging ... pharma needs to invest more in HCP-facing websites where physicians spend

  • China: Engagement strategies China: Engagement strategies

    With a little digging, it is clear that virtual communities, HCP Portal websites and promotional programmes are what physicians are looking for online. … ... Another interesting finding is that almost every HCP, from megacity to tier 5 city (there are

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