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HCP websites
This page shows the latest HCP websites news and features for those working in and with pharma, biotech and healthcare.
New medical media agency launched in UK
The four founders - Sam Collins, Simon Preece, Jon Rayner and Alex Haudiquet - will help clients address industry reliance on third-party, HCP-only websites and optimise their approaches to search and
Latest news
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A tailored approach to paediatric education
The comic has also been promoted through Lilly's HCP and patient websites, the Medikidz website and at the annual Diabetes UK meeting, where it made a positive impact on customers
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Social media and pharma – What can you do?
HCP-facing websites), may be sufficient.
Social media and pharma – What can you do?
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Latest Intelligence
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Smart content engines: personalising medical content to meet healthcare professionals’ real-time needs
By analysing data from HCP interactions with emails and on websites, machine-learning algorithms can identify patterns in user behaviour and preferences in real time, enabling companies to tailor their communications ... Understanding what content
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Combining hard technology with human skills
However, remote detailing and eRep capabilities continue to lag. On the marketing side, product/disease websites and eNewsletters are the most popular tactics (Figure 2), while web banners on third party ... Patient websites and HCP self-service portals
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Getting multichannel marketing right
More importantly, a fast-rising number of the pharmaceutical industry’s customers rely on online searches, websites and other digital platforms for information. ... As the industry has found, bolting HCP websites and social media handles onto existing
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Rules of engagement
be credible with an HCP audience. We’re in a new era where pharma needs to move away from pushing out promotional content to pulling in the customer with valuable, engaging ... pharma needs to invest more in HCP-facing websites where physicians spend
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China: Engagement strategies
With a little digging, it is clear that virtual communities, HCP Portal websites and promotional programmes are what physicians are looking for online. … ... Another interesting finding is that almost every HCP, from megacity to tier 5 city (there are
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Latest from PMHub
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Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?
Given their unique point-of-view, consider asking them for input on patient and HCP handouts, websites, apps, messaging, and more.
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EPG Health launches Medthority, a medical website personalised for doctors and tailored for pharma
Independent medical websites are HCPs’ preferred channel for accessing clinical information, with 96% rating them important (65% ‘very’ important). ... This has become even more important, with HCP contact challenged by the COVID-19 epidemic.”.
More from PMHub
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- Pfizer’s RSV vaccine granted MHRA approval to protect infants and older adults
- Novavax’s updated COVID-19 vaccine granted Emergency Use Listing by WHO
- FDA to investigate risk of T-cell malignancy from CAR-T cell immunotherapies
- Boehringer Ingelheim and IBM announce AI antibody drug discovery partnership
- New blood test to reduce heart attacks and death rates in A&E heart patients
- Clairvoyant commercialisation
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- While still the gold standard of research, clinical trials are often riddled with issues that limit their applicability to broader populations or delay market access....
- The rise of digital healthcare – fuelled by open innovation in healthtech hubs
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