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Health Behaviour Change

This page shows the latest Health Behaviour Change news and features for those working in and with pharma, biotech and healthcare.

Making social sexy

Making social sexy

But does it actually drive behaviour change – especially when it comes to health decisions? ... There’s still a shortage of high-quality evidence for health behaviour change as the result of social media marketing.

Latest news

  • Externalities Externalities

    In today’s behavioural sciences-driven world, the prevailing thought is that by ‘nudging’ people to change their behaviour, we can get them to improve their own health. ... But what might be infinitely more important and insightful is that by

  • Innovating patient care Innovating patient care

    Voice pattern recognition, face recognition and artificial intelligence will allow the likes of Amazon Echo and your video GP to detect a change in your health early enough to intervene with ... On the back of this, we have just launched a new weight

  • Behaviour change that inspires healthy decisions Behaviour change that inspires healthy decisions

    Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health. ... The Behaviour Change Wheel itself was developed from 19 frameworks of behaviour change identified in a systematic

  • Making a list and checking it twice… Making a list and checking it twice…

    The promise of mobile health lies not in recording information but in promoting behaviour change. ... Hang on tight. The promise of mobile health lies not in recording information but in promoting behaviour change.

  • Health apps won't change behaviour, says professor Health apps won't change behaviour, says professor

    New health applications for smartphones can be useful tools - but their use and outcomes are not guarantors of healthier behaviour, according to a new report in The BMJ. ... But despite no evidence of harm, there still may be drawbacks of using health

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Aptus Health

Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...

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Strategic commitment
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KOL Ambassador Program & Podcast Creation: A Customer Story
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Animation: Living With
The journey from the patient's perspective...