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healthcare insurance
This page shows the latest healthcare insurance news and features for those working in and with pharma, biotech and healthcare.
Abingworth raises $315m to expand hunt for promising biotechs
The latest fundraising included both existing and new investors, attracting capital from a broad range of sources including “endowments, foundations, fund-of-funds, family offices, healthcare corporations, insurance companies and pension
Latest news
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Eminent surgeon Atul Gawande to lead Amazon’s health venture
Surgeon, public health doctor and 'big thinker' on healthcare to lead new venture. ... The partners believe dovetailing their expertise in finance, e-commerce and insurance with Gawande’s healthcare nous will enable them to take a novel approach to the
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Loss aversion
A survey experiment in 2009, in the midst of the debate over healthcare reform, provides an illustration of loss aversion within the context of health insurance. ... choices as ‘costs’ vs ‘savings’ can greatly impact perceptions and behaviour in
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Shift to value-based medicine will boost mHealth uptake
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Insurance companies and national healthcare agencies are increasingly demanding more evidence for the cost-effectiveness of
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Healthcare transformation and innovation
The healthcare and technology revolution. Healthcare today is undergoing a serious change that will affect our lives in the future. ... Advances in technology change the way we approach healthcare, creating new opportunities in areas like digital
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Framing the issues
There is a seismic difference between access to health insurance, access to healthcare and actual healthcare. ... In other words, there is a seismic difference between access to health insurance, access to healthcare and actual healthcare.
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Latest Intelligence
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Health trust in a COVID-19 world – a unique opportunity for pharma
The largest drop among trust in healthcare within the informed public was a 19-point drop In France. ... At the moment, the healthcare sector is carrying the hopes of the world in the fight against COVID-19.
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The Golden Goose
Despite staunch support from our corporate and political elite, capped healthcare insurance plans were unable to survive a populist backlash once word leaked that very sick patients with little chance of ... Frank Celia is a freelance healthcare
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In conversation with Pfizer’s Erik Nordkamp
The most obvious difference is that the Dutch have health insurance, and so healthcare is mostly handled through a handful of private providers. ... Both countries’ healthcare systems are funded through social insurance contributions rather than
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China: AstraZeneca’s new engine for growth and innovation
I think China is evolving all the time. The changing demographics of the population and significantly improved access to healthcare insurance have been key over the past decade.”. ... It means China is a good place for innovation and investing in
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Pharma’s isolated islands of innovation
The relentless pace of technological innovation in healthcare means we’re witnessing a Cambrian explosion of connected data-enabled medical devices. ... patient management, condition management, insurance funding and healthcare logistics.
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Latest appointments
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Gilead Sciences appoints COO and strategy head
He brings over 30 years of healthcare strategy expertise to Gilead, having most recently served as executive vice president and chief strategy officer at Anthem. ... His vast expertise in the healthcare sector, across biopharmaceuticals, pharmacy benefit
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Gowrley quits MHP for role at Bupa
The new role at Bupa will involve leading government affairs and policy engagement for the UK business across health insurance, care services, home healthcare and the sustainability agenda. ... This is a move within healthcare, rather than away from
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McCann Health Americas names president
McCann Worldgroup is expanding these regional operations in response to changes in the consumer and healthcare communications environment, in part related to healthcare insurance reforms in the US. ... The expansion includes an extensive investment
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Apixio appoints new head of business development
He joins from US health insurance firm Aetna, where he served as senior VP, business development and market head for mid-America. ... His experience developing value-based performance programmes will be invaluable as our partners navigate this evolving
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Latest from PMHub
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How do ethnic minority groups in the U.S. view clinical trials?
They will be on state healthcare such as Medicare. They need education more. ... Further to this, healthcare and medical insurance is expensive in the U.S., and with less income comes lower quality insurance packages.
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What does programmatic advertising mean for your pharma marketing strategy?
In the US, programmatic advertising in the healthcare sector is growing faster than in other parts of the world. ... These adverts have been used in the key disease areas of cancer, allergies, dermatology, smoking cessation, and dental care, with
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Shining a light on the true cost of patient care
Sue Thomas and Paul Midgley, of Wilmington Healthcare, explore how the proposed national patient data sharing scheme would change the NHS. ... that cannot be realised in many insurance-based healthcare systems.
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Webinar: Understanding Patient Willingness to Pay
A key feature of emerging markets is that patients often have to self-fund a high proportion of their healthcare costs. ... While private health insurance coverage is increasing in many emerging markets, penetration typically remains low, even among
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Are we harnessing the full emotional power of brand creativity?
And specifically, prescription marketing to healthcare professionals (HCPs)? Aren’t we dealing with people who are rational and scientific? ... And over the years, I’ve worked in numerous specialist sectors - IT, Telecoms, Financial Services,
More from PMHub
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- Contagious Conversations: Exploring Infectious Disease in the Digital Age
- Austrian State Secretary to speak at FlyPharma Europe 2023
- Further data for AstraZeneca/Daichii Sankyo’s Enhertu for breast cancer requested by NICE
- Gritstone Bio receives $433m BARDA contract for COVID-19 vaccine candidate
- EDX Medical Group develops multi-disease 'point-of-care' rapid tests for cancer, infections and cardiovascular conditions
- ScreenPoint Medical to showcase AI software at European scientific meeting
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JPA Health
JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
