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healthcare marketing
This page shows the latest healthcare marketing news and features for those working in and with pharma, biotech and healthcare.
Merck gains rights to Abbisko’s pimicotinib in deal worth over $70m
Andrew Paterson, chief marketing officer, healthcare business, at Merck, said: “Pimicotinib provides an opportunity to address a significant unmet medical need and for us to expand our commercial footprint in oncology
Latest news
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Injecting some humour
Do we have a tendency to be too serious in our healthcare marketing and comms? ... But do we have a tendency to be too serious in our healthcare marketing and comms?
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PM Society announces new chair for 2024
area, as well as two awards events that highlight the very best work within the pharma marketing and creative communications space. ... The PM Society is a not-for-profit organisation supporting companies and individuals working in pharmaceutical
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Did somebody say AI?
There is no doubt that AI has the potential to provide valuable help in many aspects of our work in healthcare communications and marketing. ... Mike Dixon is CEO of the Healthcare Communications Association (HCA) and a communications consultant.
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PM Society announces 2023 Digital Award winners
Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Over the course of 14 phenomenal years, the PM Society Digital Awards have cemented their place as an unmissable highlight on the
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Communiqué 2023: a celebration of excellence in healthcare communications
The Comm uniqué Awards returned for its 25th year to celebrate excellence within the healthcare communications industry. ... This year, the Awards included 31 categories, covering healthcare communications and medical affairs, as well as individual,
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Latest Intelligence
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Redefining medical communications in the age of omnichannel engagement
Demand by healthcare professionals (HCPs) for medical information that is readily available, relevant and conveniently found in their preferred channels has accelerated the adoption of digital and the need for omnichannel ... Aurora is an independent,
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Creating truly effective communications – the impact of high speed, high octane messaging
of Healthcare Communications at the Resonant Group, which includes Anthem, Bedrock and Origins. ... Injecting realism. Purple Agency works across the full healthcare marketing spectrum, providing insight to develop B2B communications and advising clients
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Powering creativity to work in harmony with science and data
For healthcare marketing and communication, creativity is the power drill. It has capabilities that can do all the things that shape campaigns and engagements, not just by making them attractive but ... The Purple Agency works across the full healthcare
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Why pharma needs to ‘walk the talk’ on improving the greener patient journey
sustainable healthcare systems.
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Influenza – the risk to vulnerable populations
Combined with the ongoing threat of COVID-19, there is a greater-than-ever need to protect the 65+ population while at the same time eliminating the burden on the healthcare
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Approximately 3 fully matching, plus 106 partially matching documents found.
Latest appointments
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The Considered promotes Tina Bertolini to head of operations and project management
Healthcare marketing agency The Considered has announced the promotion of Tina Bertolini to the role of head of operations and project management.
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Onyx Health announces three new hires
Laura Waldron will be joining as account manager, Katy Johns as creative artworker, and Lewis Hutchinson as marketing communications trainee. ... Lewis Hutchinson joins the agency as marketing communications trainee. Hutchinson will be taking on the role
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The Considered appoints Bam Zahraie as chief experience officer
Healthcare marketing agency The Considered has named Bam Zahraie as its new chief experience officer.
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Havas Health & You appoints Laura Mizrahi as chief creative officer of H4B Chelsea
Her dedication to craft, creative excellence, and her leadership style combined with our commitment to the future of health and wellness marketing makes H4B Chelsea a valuable partner to our clients,
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Hanover Health appoints James Mole as a director
With fifteen years’ experience of working with government, parliament and healthcare charities – including Cancer Research UK, Diabetes UK and the Alzheimer's Society – Butterworth has a proven track record in senior
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Latest from PMHub
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Could femtech be the answer to the gender health gap?
As we discussed in our previous blog, ‘ Marketing healthcare and lifestyle to millennials’, people between the ages of 24–40 have a particularly strong demand for convenient, digital solutions. ... For more content on women’s health, digital
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The Subtle Art of Sound in Healthcare Videos
When crafting a healthcare video, we often become engrossed in just the visual aspect. ... These are everyday sounds, often overlooked, but in the realm of healthcare videos, they can be transformative.
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Flexible working: a fad or the future?
As the Flexible Working Bill gets written into UK law, we took a look at what this means for businesses of all sizes and specialities. The flexible working bill (or, Employment Relations Act 2023) received Royal Assent on 20. th. July 2023 bringing
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The Power of Visuals.
Emotion is the core of healthcare storytelling, but there are many ways to do it. ... In the world of healthcare comms, few elements can capture attention as powerfully as a poignant visual.
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HOW TO TRANSFORM YOUR HEALTHCARE BRAND MARKETING FROM MULTI-CHANNEL TO OMNICHANNEL
This is further complicated for healthcare marketers working in a regulated industry like that of healthcare and pharmaceutical marketing. ... There are many reasons why healthcare marketers can struggle to implement an omnichannel experience.
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Approximately 35 fully matching, plus 229 partially matching documents found.
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- HCP ENGAGEMENT STUDY: Pharma shifts top priority to HCP insights and impact metrics
- AstraZeneca/Merck’s Lynparza combination recommended by NICE for advanced ovarian cancer
- BMS shares positive phase 3 results for Opdivo/Yervoy combination in colorectal cancer
- Stanford Medicine researchers find blood tests help predict organ failure
- GSK and GCOA report reveals global inequities in adult immunisation uptake
- A “Leaky Pipeline” and the Loss of Talented Female Physicians
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Havas Lynx Group
We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...
Latest intelligence
- Clinical Trials Investigator and Patient Engagement Planning: A Customer Story
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- New Playbook Alert: Virtual Patient Engagement
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- Millennials: the wellness generation
- Looking at the results from a global healthcare research study focusing on the patients of the future...
