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healthcare strategy

This page shows the latest healthcare strategy news and features for those working in and with pharma, biotech and healthcare.

Will that be cash or charge?

Will that be cash or charge?

But there’s a catch: the booster is only free for frontline workers, healthcare workers and senior citizens over the age of 60, and these free booster shots will be available ... Rohit Khanna, MBA, MSc, MPH is the Managing Director of Catalytic Health,

Latest news

  • GSK unveils its brand identity as it demerges from Haleon GSK unveils its brand identity as it demerges from Haleon

    GlaxoSmithKline (GSK) has unveiled its new brand identity, alongside renewed aims and strategy, as the company moves to separate from its consumer healthcare business, Haleon, which is expected to be finalised ... This, alongside its new proposed strategy

  • FDA approval for Roche diagnostic solid tumour test FDA approval for Roche diagnostic solid tumour test

    According to Roche, FDA approval of this collaboration with GSK represents an important step towards a personalised healthcare strategy, with the new diagnostic tests determining which patients are suited to specific

  • UK announces new ten-year Life Sciences Vision to support life sciences sector UK announces new ten-year Life Sciences Vision to support life sciences sector

    The UK government has outlined a new strategy for its life sciences sector, aiming to ‘build on the successes of COVID-19 response’. ... Included in the strategy are seven healthcare missions focused on the early prevention, diagnosis, monitoring and

  • Great expectations Great expectations

    Much has been written about this psychological and behavioural concept over the last half-century and it is widely accepted that the Pygmalion effect exists in academic, workplace and healthcare settings. ... Rohit Khanna is the Managing Director of

  • Pushing all the wrong buttons Pushing all the wrong buttons

    And then the proliferation of the software platforms that allowed for virtual healthcare. ... Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

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Latest Intelligence

  • Launch engagement Launch engagement

    James Aird, a pharmaceutical strategy consultant at the global healthcare consultancy Evida, has advised numerous high-profile launches and is well versed in shepherding brands through the pitted territories leading up ... Danny Buckland is a journalist

  • The promise of precision medicine The promise of precision medicine

    We’ve already made big advances in precision medicine research, and it is increasingly being integrated into mainstream healthcare. ... In Qatar, we’re prioritising precision medicine as part of our national strategy to deliver world-class future

  • Genomics integration: can the NHS rise to the challenge? Genomics integration: can the NHS rise to the challenge?

    The big test isn’t just about rolling genomics into mainstream healthcare, it’s about sharing the data with industry,” said Deans. ... The UK government is also preparing for the integration after it launched a nationwide genomics healthcare

  • Up close and personal Up close and personal

    Moving away from a push strategy to educate and raise awareness, healthcare communicators have been developing ways to harness the power of sharing to draw people to useful and original content. ... Stefi Rucci is joint managing director and head of

  • The focus of global healthcare communication The focus of global healthcare communication

    Alignment of global perspectives with local market insights and business objectives is key to the success of any global communications strategy. ... Insights around local healthcare systems, regulatory and reimbursement processes, as well as the patient

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Latest appointments

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Latest from PMHub

  • Measure your omnichannel maturity with our new tool Measure your omnichannel maturity with our new tool

    Our Omnichannel Maturity tool is designed for biopharmaceutical, healthcare technology, and wellness companies that are driven to develop integrated and customer-centric omnichannel experiences.

  • Report: Omnichannel advice for the life science industry Report: Omnichannel advice for the life science industry

    In the healthcare sector and beyond, the adoption of digital tools and novel analytics has exploded. ... The customer’s needs and preferences are changing at lightning speed. The hierarchy of engagement has transformed, disrupting the dynamic between

  • Viseven and Next Pharma Partnership Announcement Viseven and Next Pharma Partnership Announcement

    The two companies join forces to positively impact the future of the pharmaceutical industry and help healthcare providers focus their strategy on patients. ... Attendees and followers of events organized by NEXT have an unprecedented chance to discover

  • Extraordinary lives: advancing change in rare diseases (Part 2)

    If you’d like to know more about the work we do in rare diseases or would like advice on any healthcare communication challenges please get in touch with  Clare Reynolds ... About Lucid Group. Founded in 2007, Lucid Group is a global 

  • Extraordinary lives: advancing change in rare diseases (Part 2)

    If you’d like to know more about the work we do in rare diseases or would like advice on any healthcare communication challenges please get in touch with  Clare Reynolds ... About Lucid Group. Founded in 2007, Lucid Group is a global 

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