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How are you

This page shows the latest How are you news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: How to get your tactical mix right in the new normal

Pharma marketers' blog: How to get your tactical mix right in the new normal

How can you repurpose existing content or tactics that are still relevant but ‘flip’ them in some way using a new technique or channel? ... Are you clear on how each segment’s channel usage and preferences have changed in the last year?

Latest news

  • Mental well-being is for life, not just awareness week Mental well-being is for life, not just awareness week

    How is your thinking today? (How are your thoughts making you feel, are you having unhelpful thoughts?). ... All these might be reasons to ask ‘how are you?’. Now that is an open question, but often receives a closed answer like ‘fine’ or ‘OK

  • Preparing for online interviews and remote working Preparing for online interviews and remote working

    Find out what your employer’s expectations are and make sure they are realistic, so that you are not pushed into working beyond acceptable hours. ... Think about target setting and how you are going to measure whether a day’s work has been successful

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    So how good are you and your team (and even your organisation) at forecasting? ... Of course, there are many different types of forecasts that will determine exactly how you work through these steps.

  • Pharma Brand Planners' Blog (Part 6)

    Once you have a clear set of objectives, you can then create a set of strategic KPIs aligned to each objective, to give you feedback over time on how you are ... If you can answer yes to these five questions, you are in good shape!

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    5. Have you checked that you are delivering interesting and engaging experiences to your customers vs a push-message approach? ... If you had another 10% what would you do? How are you leveraging synergies with other brands in your company?

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Latest Intelligence

  • The pharma dichotomy The pharma dichotomy

    We can learn so much by looking at how other industries are using digital communications in their activities. ... How many projects are you currently working on? How many meetings are in your diary for the next week?

  • My journey advancing the science in pulmonary hypertension My journey advancing the science in pulmonary hypertension

    It’s exactly how we are at Janssen now, and I am thankful to have a team dedicated to driving the science forwards. ... Iam so thankful to everyone whose journeys, like mine, are dedicated to combating PH.

  • Listen, learn and lift off Listen, learn and lift off

    Their goal is to protect the organisation, which no-one would argue with, but if you don’t include them and educate them then how are you going to move forward? ... What are you trying to achieve, and what is the most efficient way of making that happen

  • Superstar congresses and conferences will stay centre stage but now share the limelight with virtual and hybrid events Superstar congresses and conferences will stay centre stage but now share the limelight with virtual and hybrid events

    you are with your science, your patient support and how you are pushing the barriers of that disease or therapy area. ... That applies to whatever medium you are communicating in, but it is critical on digital channels.

  • How should healthcare harness creativity? How should healthcare harness creativity?

    change. If you can show you understand your audience’s problems and how they feel, you will have a better chance of crafting a story that helps them understand the value ... Avoid the morass of sameness. Talk to (not at) your audience – they are real

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Latest from PMHub

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