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How Are You?

This page shows the latest How Are You? news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: How to get your tactical mix right in the new normal

Pharma marketers' blog: How to get your tactical mix right in the new normal

How can you repurpose existing content or tactics that are still relevant but ‘flip’ them in some way using a new technique or channel? ... Are you clear on how each segment’s channel usage and preferences have changed in the last year?

Latest news

  • Mental well-being is for life, not just awareness week Mental well-being is for life, not just awareness week

    How is your thinking today? (How are your thoughts making you feel, are you having unhelpful thoughts?). ... All these might be reasons to ask ‘how are you?’. Now that is an open question, but often receives a closed answer like ‘fine’ or ‘OK

  • Preparing for online interviews and remote working Preparing for online interviews and remote working

    Find out what your employer’s expectations are and make sure they are realistic, so that you are not pushed into working beyond acceptable hours. ... Think about target setting and how you are going to measure whether a day’s work has been successful

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    So how good are you and your team (and even your organisation) at forecasting? ... Of course, there are many different types of forecasts that will determine exactly how you work through these steps.

  • Pharma Brand Planners' Blog (Part 6)

    Once you have a clear set of objectives, you can then create a set of strategic KPIs aligned to each objective, to give you feedback over time on how you are ... If you can answer yes to these five questions, you are in good shape!

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    5. Have you checked that you are delivering interesting and engaging experiences to your customers vs a push-message approach? ... If you had another 10% what would you do? How are you leveraging synergies with other brands in your company?

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Latest Intelligence

  • How should healthcare harness creativity? How should healthcare harness creativity?

    change. If you can show you understand your audience’s problems and how they feel, you will have a better chance of crafting a story that helps them understand the value ... Avoid the morass of sameness. Talk to (not at) your audience – they are real

  • Managing virtual teams Managing virtual teams

    It’s also not good for mental health or team cohesion. So, it’s important that you decide/agree on how you are going to work virtually as a team as ... Talking to team members about how they are set up to work from home, any challenges they are

  • Mapping the patient journey and minding the gap Mapping the patient journey and minding the gap

    When I grew up in the industry, things were pretty well set in terms of how pharmaceutical companies engaged with patients – which is to say that you didn’t engage all ... So how do you do it? Here are six steps to establishing an effective and

  • Driving the innovation engine Driving the innovation engine

    If you are a company that’s already established, the demand this tends to impose is that you have to become ambidextrous. ... How do you get better at what you are already doing and how do you grow that element?

  • Leave or remain? Winning the employee referendum Leave or remain? Winning the employee referendum

    So how can you avoid it? Here are six simple suggestions that might make your best employees less likely to leave. ... Employees are motivated by a clear sense of purpose – an understanding of their company’s shared goal and how they contribute to it.

More from intelligence
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Latest from PMHub

  • The emotive engagement gallery opens its doors for the first time

    snacks.   . Lizzie Nayman,  Deputy Managing Director  said: “it was lovely to see our work from last year on the walls, as it’s not often you are able to take stock ... As the agency continues going from strength to strength, the team are now

  • Why empathy in digital patient recruitment is vital Why empathy in digital patient recruitment is vital

    It is how you can understand what patients are experiencing, as if you were feeling it yourself. ... If you ignore how people feel, whether it’s about research, pharma, or their condition, you are setting yourself up for a very challenging path to

  • Clinical trial branding: 5 reasons it’s important to your clinical trials Clinical trial branding: 5 reasons it’s important to your clinical trials

    How will they make sure these explanations are consistent? Well, if you had a brand to adhere to, your chosen patient recruitment company would double up on their clinical experience with ... If you spend time recognising the need to appeal to a patient,

  • What you can do to help make invisible illnesses more visible? What you can do to help make invisible illnesses more visible?

    Below are some key themes for you to get an idea of what we found, and if you want to read more in-depth findings, the report at the end of ... Be more mindful.”. Posts like this often generate large engagement, which is unsurprising when you consider

  • Oh no… not more training

    Freeze – you were on the receiving end of someone in fight mode and couldn’t think how to respond. ... It can feel like a complicated task but we are always here to help, if you need it.

More from PMHub
Approximately 0 fully matching, plus 54 partially matching documents found.

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Triducive are a strategic healthcare consultancy who produce communications that have practical, dynamic application that encourage behaviour change because of the...

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