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How Are You?

This page shows the latest How Are You? news and features for those working in and with pharma, biotech and healthcare.

The health paradigm shift

The health paradigm shift

By Maxine Smith and Alexandra Fulford. It’s confession time. Hands up if you have ever found yourself in a meeting discussing how you and your team are going to ‘change ... So why as an industry are we so fixated with this strategic approach?

Latest news

  • We need to talk about well-being We need to talk about well-being

    And there are many more you’ll think of yourself. Emotional well-being. ... Whenever you are reading this, please consider how you can catalyse more focus on well-being in your workplace.

  • That ‘don’t’ impress me much That ‘don’t’ impress me much

    By the time you are reading this, many of you will have attended the Communiqué Awards. ... Whatever your next communications project, please think about the change you are trying to achieve and how you are going to measure the outcome, not just the

  • Walking in their shoes Walking in their shoes

    But how many of you have spent time shadowing or trying to better understand the HCPs you are communicating with? ... And how might you do things differently if you had a true insight?

  • Pharma marketers' blog: How to get your tactical mix right in the new normal Pharma marketers' blog: How to get your tactical mix right in the new normal

    How can you repurpose existing content or tactics that are still relevant but ‘flip’ them in some way using a new technique or channel? ... Are you clear on how each segment’s channel usage and preferences have changed in the last year?

  • Mental well-being is for life, not just awareness week Mental well-being is for life, not just awareness week

    How is your thinking today? (How are your thoughts making you feel, are you having unhelpful thoughts?). ... All these might be reasons to ask ‘how are you?’. Now that is an open question, but often receives a closed answer like ‘fine’ or ‘OK

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Latest Intelligence

  • The pharma dichotomy The pharma dichotomy

    We can learn so much by looking at how other industries are using digital communications in their activities. ... How many projects are you currently working on? How many meetings are in your diary for the next week?

  • My journey advancing the science in pulmonary hypertension My journey advancing the science in pulmonary hypertension

    It’s exactly how we are at Janssen now, and I am thankful to have a team dedicated to driving the science forwards. ... Iam so thankful to everyone whose journeys, like mine, are dedicated to combating PH.

  • Listen, learn and lift off Listen, learn and lift off

    Their goal is to protect the organisation, which no-one would argue with, but if you don’t include them and educate them then how are you going to move forward? ... What are you trying to achieve, and what is the most efficient way of making that happen

  • Superstar congresses and conferences will stay centre stage but now share the limelight with virtual and hybrid events Superstar congresses and conferences will stay centre stage but now share the limelight with virtual and hybrid events

    you are with your science, your patient support and how you are pushing the barriers of that disease or therapy area. ... That applies to whatever medium you are communicating in, but it is critical on digital channels.

  • How should healthcare harness creativity? How should healthcare harness creativity?

    change. If you can show you understand your audience’s problems and how they feel, you will have a better chance of crafting a story that helps them understand the value ... Avoid the morass of sameness. Talk to (not at) your audience – they are real

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