This page shows the latest How Are You? news and features for those working in and with pharma, biotech and healthcare.
By Maxine Smith and Alexandra Fulford. It’s confession time. Hands up if you have ever found yourself in a meeting discussing how you and your team are going to ‘change ... So why as an industry are we so fixated with this strategic approach?
And there are many more you’ll think of yourself. Emotional well-being. ... Whenever you are reading this, please consider how you can catalyse more focus on well-being in your workplace.
By the time you are reading this, many of you will have attended the Communiqué Awards. ... Whatever your next communications project, please think about the change you are trying to achieve and how you are going to measure the outcome, not just the
But how many of you have spent time shadowing or trying to better understand the HCPs you are communicating with? ... And how might you do things differently if you had a true insight?
How can you repurpose existing content or tactics that are still relevant but ‘flip’ them in some way using a new technique or channel? ... Are you clear on how each segment’s channel usage and preferences have changed in the last year?
How is your thinking today? (How are your thoughts making you feel, are you having unhelpful thoughts?). ... All these might be reasons to ask ‘how are you?’. Now that is an open question, but often receives a closed answer like ‘fine’ or ‘OK
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We can learn so much by looking at how other industries are using digital communications in their activities. ... How many projects are you currently working on? How many meetings are in your diary for the next week?
It’s exactly how we are at Janssen now, and I am thankful to have a team dedicated to driving the science forwards. ... Iam so thankful to everyone whose journeys, like mine, are dedicated to combating PH.
Their goal is to protect the organisation, which no-one would argue with, but if you don’t include them and educate them then how are you going to move forward? ... What are you trying to achieve, and what is the most efficient way of making that happen
you are with your science, your patient support and how you are pushing the barriers of that disease or therapy area. ... That applies to whatever medium you are communicating in, but it is critical on digital channels.
change. If you can show you understand your audience’s problems and how they feel, you will have a better chance of crafting a story that helps them understand the value ... Avoid the morass of sameness. Talk to (not at) your audience – they are real
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snacks. Lizzie Nayman, Deputy Managing Director said: “it was lovely to see our work from last year on the walls, as it’s not often you are able to take stock ... As the agency continues going from strength to strength, the team are now all excited
We will explore the state of play of cancer care in England and assess the main priorities, including how they align with wider NHS challenges. ... You then look at how we are doing as a country compared to others.
All are suggestive of the strains that the pandemic placed on people’s lifestyles and ability to manage their conditions. ... This ultimately suggests that where you live continues to define how you are treated, and leaves much to ponder, for both
But who are these DOLs, and why and how should Pharma companies leverage them? ... Show them how you are acting on the insights collected. Be creative and leverage a variety of online collaboration tools.
That’s perhaps why people who've seen ethnography before are surprised at just how raw, authentic and in depth our outputs are. ... That’s how you get the real, authentic responses. How can clients use the findings?
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