This page shows the latest human behaviour news and features for those working in and with pharma, biotech and healthcare.
We await this milestone with bated breath. Yes, I know human error happens. ... Secondly, we have learned that technology works best when it is considered in the context of both its environment and human behaviour.
Likewise, beavers build amazing dams because the natural environment selected for that behaviour. ... The business environment selects for cooperative behaviour and delivering on promises, for example.
The great mysteries of human behaviour and its often irrational quirks are slowly but surely being solved, thanks to a combination of behavioural economics and booming research in neuroscience. ... Without analysing and tackling this human behaviour, the
Our knowledge of human behaviour tells us that our brains can often hold us back. ... Daniel Kahneman's way of framing behaviour involves system 1 (unconscious, quick reactions using biases and mental short cuts) and system 2 thinking (conscious,
In essence, brand marketing's core aims are to promote or support behaviour change. ... behaviour. When we thinking about changing human behaviour we need to recognise that there are 2 forces that promote behaviour change.
Crawford Hollingworth, founder of The Behavioural Architects, describes BE as “a scientific model for thinking about human behaviour and human psychology, a model which embraces and seeks to explain the seeming ... irrationalities of human behaviour.
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The reason for this fundamental issue is that human beings are not resistant to change. ... Opinionated software:once you understand the push-and-pull factors driving current behaviour, your technology can:.
human behaviour. ... behaviour change and filters them across emotional triggers, rational thoughts and environmental factors to inform strategies.
We have long recognised that understanding behaviour is the surest path to changing it. ... human behaviour.
Complex science of human behaviour. “Getting people to change how they behave is notoriously difficult,” said Paul Tanner, Global Head, 90TEN. ... This is because a large proportion of human behaviour and decision-making is driven by unconscious
Keeping the human element. Embracing new digital behaviour involves loss as well as gain. ... There are many biases and heuristics that influence human behaviour. Here are four that we need to be aware of when trying to embed permanent behaviour change.
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I was drawn into HR early in my career by a passion for understanding the richness of diverse human behaviour, the common experiences and beliefs that unite us and make us ... We partner with the pharma and biotech industry, delivering life-transforming
In fact, both the success and impact of behavioural science rely heavily on data analysis to be effective and measured – helping to nudge human behaviour in the right direction to meaningfully ... Medical strategy. Healthcare communications. Motion,
Creating meaningful experiences by bringing data and emotion together to drive behaviour change is at the heart of what we do, day in day out. ... Gravity.ai incorporates artificial intelligence, predictive analytics, data modelling and scientific human
All change – how untangling human behaviour can encourage better health. ... Read our latest article where Director, Dan Coffin spoke to PME Magazine about the need to better understand human behaviour in order to drive more positive patient outcomes.
That’s where using the psychology behind human behaviour comes in. So, in short: connecting with patients digitally is challenging. ... Social listening can help you understand the psychology behind patient behaviour, and you’ll be surprised at the
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Hamell is a full-service agency with a clear focus on delivering evidence-based, sustained behaviour change. So, whether you are looking...