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Idea Pharma

This page shows the latest Idea Pharma news and features for those working in and with pharma, biotech and healthcare.

Q&A: Caroline Gosling

Q&A: Caroline Gosling

Being given the chance to lead an organisational transformation in a pharma company. ... I had no idea what I was doing but my boss at the time trusted me when I told her I’d be able to work it out.

Latest news

  • Keeping it in the family pays dividends Keeping it in the family pays dividends

    Pharma. “We are constantly striving to help more patients and help them better. ... Big pharma could learn a lot from the more studious approach of family and foundation firms.”.

  • Market access and the importance of early stakeholder engagement Market access and the importance of early stakeholder engagement

    There is no doubt that the processes and capabilities that pharma organisations need to employ have evolved. ... The idea is to capture local insight from commissioner and provider perspectives and drive consensus on how the drug should be used and what

  • A helping hand with innovation A helping hand with innovation

    That would be some seriously naïve business practice, wouldn't it? Not if all pharma companies bought in to the idea, the net result of which would be thousands of molecules ... It's a nice idea, but it couldn't actually happen, could it?

  • Konstantin Linnik to head IP strategy at Idea Pharma

    Idea Pharma has appointed former senior corporate counsel at Pfizer Konstantin Linnik as its general counsel and principal intellectual property (IP) strategist. ... The appointment is also expected to expand Idea's portfolio of clients to medium-sized

  • The social media adverse event myth The social media adverse event myth

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Has new research finally put paid to the idea that pharma risks a flood of AEs from social media if it uses sites like Twitter

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Latest Intelligence

  • What Hemingway got right about patient communications What Hemingway got right about patient communications

    Thoughts of app-based remote patient care and management were historically put in the box marked ‘aspiration’, and the idea of getting pharma-built tech to be NHS whitelisted was something ... about. Digital care for cancer patients. It’s not just

  • The handover: Pfizer reshapes itself for a new era The handover: Pfizer reshapes itself for a new era

    There is a new leader at the world's biggest pharma company - but just how much is set to change at Pfizer? ... For the US market, this would formerly have been seen as an outrageous idea, and US pharma CEOs and industry lobby group PhRMA have opposed

  • Live boulder, live louder Live boulder, live louder

    But only if put to work over the long term.”. Creativity in pharma. ... A common current obstacle in pharma is the need to ‘resell’ the idea of creativity.

  • Transformational technology Transformational technology

    It is a very common idea now that pharma needs to operate like a services-to-the-patient company,” said Robert Chu, senior vice president of technology solutions at IMS Health. ... In commercial pharma, adherence is a big challenge and opportunity”

  • Pharma advertising needs a new kind of creative idea Pharma advertising needs a new kind of creative idea

    Adapting the 'creative idea' to this brave new, multichannel world. There's a lot of change going on in pharma comms right now, but curiously not a lot being said about ... Now we need to have a different kind of idea – something that gives us scope

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Latest appointments

  • Idea Pharma adds to its medical investigation team Idea Pharma adds to its medical investigation team

    Prior to joining Idea Pharma, Wootton (pictured) spend two and a half years at AstraZeneca specialising first in neuroscience and more recently in diabetes. ... Changing the way it works and ultimately how it thinks is no easy task, yet Idea Pharma is

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Latest from PMHub

  • Viseven and Next Pharma Partnership Announcement Viseven and Next Pharma Partnership Announcement

    NEXT events bring together the top people and companies in the global pharma industry. ... Next Pharma Summit bridges commercial, sales, digital, and patient engagement speakers and keynotes for pharmaceuticals.

  • So how do you really engage with patients?

    The idea of designing a service or solution around the patient has been around for several years. ... Pharma companies are now working with patients on a much more regular basis.

  • Encouraging doctors to discuss new products benefits pharma

    The idea of doctors discussing a pharma company’s medicines can make even the most confident marketers feel a little apprehensive, due to the tightly regulated nature of the sector and

  • IDEA Pharma

    IDEA Pharma specialises in path-to-market strategy at Phase II, transforming the probability of commercial success for any molecule.

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