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Ideas
This page shows the latest Ideas news and features for those working in and with pharma, biotech and healthcare.
Not another thought leadership article… sorting the wheat from the chaff
Less is more, I say. A staggering 81% of professionals in the survey also said that they wanted to see provocative ideas that challenged their thinking.
Latest news
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Pharma marketers' blog: How to get your tactical mix right in the new normal
As you consider your tactical mix, it’s worth building a digital board of ideas as a team over a timeline – three, six or 12 months – to capture the team’s ... ideas and input (or a series of flipchart posters if you are planning your tactics
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Great expectations
The idea that we would be able to manage the virus with little direction or input was never going to happen.
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New agency Stirred launches with ‘healthy hybrid philosophy’
placing as much importance on bringing people together as the initial spark of an idea, there can be no one-size approach, but it still takes skill and experience to navigate
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Q&A: Sarah Gordon
What’s the best thing about working in healthcare comms? I love being busy, working at pace, the variety of the job and being surrounded by bright people with good ideas.
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Avenir Global moves four UK agencies into new office space in London
Avenir had planned the move prior to the pandemic, although the delay enabled its teams to contribute ideas for the workspace design.
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Approximately 2 fully matching, plus 1,012 partially matching documents found.
Latest Intelligence
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Healthcare creatives need to be more like Bryson
You never know where a little ‘nudge’ is going to come from – and that nudge could be the one that makes the idea fly.
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How should healthcare harness creativity?
We can use regulatory as a legitimate stick to beat ourselves with when pitching new ideas in healthcare. ... It’s the reason some companies ‘wow’ us with new, amazing ideas, while others merely add to the morass of mediocrity.
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Curb your conservatism: can pharma ditch its cautious approach to creativity in comms?
People don’t engage with advertising, marketing or even an idea unless they’re interested. ... Bravery there relies on understanding the end user. When I’ve worked on projects where great creative ideas have overcome internal resistance, it’s
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COVID-19 changed change and communications will never be the same
These are the ideas we’ve been recommending for years; the pandemic, though, has been the eureka moment this transformation needed.
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Building the perfect behaviour-change buffet
Individual needs vary too much. But the common denominator is that almost all patients want practical, simple, everyday ideas that make their lives easier. ... Simple ideas that will make a difference in any given situation – as long as they’re plural
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Latest appointments
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Virtual agency The Difference Collective makes new hires to senior team
Cope (pictured right) leads the MA in public relations at Westminster University, while Branston brings a deep understanding of business with a ‘creative approach’ and ‘passion for great ideas’ to the
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Kat Arnull joins Golin London as UK group chief strategy officer
The geek in me is over-the-moon to find an agency so dedicated to building campaigns from evidence but thankfully with the creative strength to continue striving for ideas that
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Research Partnership appoints Hannah Osborn to MedTech director role
She brings a wealth of experience, deep knowledge and fresh ideas and I’m excited to partner with a researcher of her calibre as we continue our tremendous growth globally," she
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W2O taps Tom Richards as creative leader of 21GRAMS
Not just in ideas that break the norms of traditional advertising, but in craft.
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McCann Health London bolsters creative leadership team
doubt that brilliant ideas will be as important as ever.
More from appointments
Approximately 1 fully matching, plus 26 partially matching documents found.
Latest from PMHub
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Committing time to making meaningful connections - top 5 tips
Work with a champion or leader of the group or community that you feel is underrepresented to capture a full range of views and ideas.
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Day in the life of an emotive Art Director
I also very much enjoy working with my colleagues in the agency – they are a great bunch, full of good, interesting and valuable ideas.
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A Magical Future – A year on from the graduate scheme
Med Ed, and tried to get an idea of how they all linked together. ... Even so, walking into the office on my first day at Lucid, I had no idea what to expect.
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“My first six months in medical communications” – views from an emotive graduate recruit, Immy
For me, it has been working as a team to bring ideas to life across a number of projects, such as an animation we completed for a symposium.
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The emotive engagement gallery opens its doors for the first time
formed the backdrop for the team to come up with ideas for a new office space in 2020.
Committing time to making meaningful connections - top 5 tips
More from PMHub
Approximately 6 fully matching, plus 350 partially matching documents found.
COVID-19 Updates and Daily News
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- First trial of a vaccine against Alzheimer’s launches
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- Impetus Digital wins Canada’s Most Admired Corporate Cultures Awards 2021
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- The pandemic preparedness paradox
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