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If I Could Change One Thing

This page shows the latest If I Could Change One Thing news and features for those working in and with pharma, biotech and healthcare.

Laurent Clerc: 'If I could change one thing…'

Laurent Clerc: 'If I could change one thing…'

I would give local affiliates greater freedom to adapt corporate processes to overcome the challenges of local regulatory compliance constraints. ... So what can be done? Subsidiaries could have the freedom to adapt processes to local needs and

Latest news

  • Jon Linscott: If I could change one thing... Jon Linscott: If I could change one thing...

    I am a great advocate of using latest technological advances to communicate messages where appropriate – when this is published I'll be tweeting and blogging to connect with those who go ... Knowing the brand and its market well and sharing all

  • Steve Kerridge: 'If I could change one thing…' Steve Kerridge: 'If I could change one thing…'

    Consequently, there must be a significant change to our customer engagement model. ... I believe the same applies in pharma's relationship with the NHS and that the service sector can significantly help pharma build trust and true partnerships.

  • Damon Caiazza: If I could change one thing… Damon Caiazza: If I could change one thing…

    impactful 'one-size-fits-all' global marketing approach. ... I've often heard of, and even subscribed to myself, the 80/20 global marketing model.

  • Nick Bartlett: If I could change one thing... Nick Bartlett: If I could change one thing...

    Day one in a new job and the brief for this article hits my desk: 'If I could change one thing…' Blimey, where to start with this?  . ... Within the healthcare sector, we work with one of the most advanced R&D industries in the world, which is able to

  • Toby Gunner: If I could change one thing… Toby Gunner: If I could change one thing…

    While staffed by many passionate professionals, the NHS is a bureaucracy that could benefit from private sector practice in resource utilisation. ... best legacy for one of the world's most admired healthcare systems.

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Approximately 1 fully matching, plus 9 partially matching documents found.

Latest Intelligence

  • Max Brady: 'If I could change one thing...' Max Brady: 'If I could change one thing...'

    In the preface the author states: 'We like to imagine that doctors are well-educated, when in reality much of their education is funded by industry.' In one sweeping statement, Dr ... By following the tenets, I believe clinicians can feel confident that

  • Robyn Cabarrao: 'If I could change one thing...' Robyn Cabarrao: 'If I could change one thing...'

    As a result of diminishing budgets, pharma is increasingly focusing its attention on delivering broad global communications programmes in the hope that talking to one perceived global culture will not be ... This could not however be further from the

  • Sandra Rafferty: 'If I could change one thing…' Sandra Rafferty: 'If I could change one thing…'

    It would be to change the perception that some representatives and managers have about the Key Account Management (KAM) way of working. ... I acknowledged that with the complexity of the NHS, the increased barriers that exist and the multiple

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Approximately 3 fully matching, plus 0 partially matching documents found.

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The Creative Engagement Group

We create experiences that inspire lasting change. Exceptional experiences that engage people, change mindsets and behaviour, enrich cultures, increase skills...

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Improving cardiovascular disease care and awareness
Scott Curley talks to PME about the risks of CVD and the importance of getting the right treatment at the right time...
Virtual Patient Engagement Program: A Customer Story
Our client wanted to better understand the needs, preferences, and treatment gaps among adult patients with a rare genetic disease......
Humancomms for humancare?
Paul Hutchings, founder of fox&cat, writes on the role of humour in healthcare comms: PharmaComms 2023...

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