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- PMLiVE

influence

- PMLiVE

Multichannel in pharma

Get ready for the perfect storm

patient engagement wheel

So how do you really engage with patients?

The most valuable insights from patient engagement are the most unexpected ones. Simple things, which may seem unimportant to you, may be the key to making patients’ lives easier and...

Cuttsy + Cuttsy

Brand Planning Model

Multi-channel Marketing Brand Planning Methodology

Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.

An agency called Owen

Perspective on biotech

In this supplementary issue of Perspective, we reveal the emerging technologies taking the biotech world by storm and ask if the definition of a biotech organisation needs updating.

Blue Latitude Health

- PMLiVE

Customer experience rules the digital age

Establishing an effective customer journey

How to be a patient

Doctors are trained on how to manage their patients. Now Which? magazine has published a guide for patients on how to get the most out of their GP

Life Healthcare Communications

Are rare disease companies naturally more patient-centric?

Intuitively it would make sense for these firms to be more connected with their patients

Living with Lupus: Breaking the Silence

Published in eyeforpharma July 2017 by Mariel Metcalfe

Research Partnership

- PMLiVE

Creativity in a complex landscape: a pharma perspective

lue Latitude Health interviewed Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level for Janssen, to find out his view what an exceptional creative campaign looks like when working...

Blue Latitude Health

- PMLiVE

Creative effectiveness: international work that works

Creative Director Damien Parsonage explains how the creative department at Blue Latitude Health creates work that resonates with customers and delivers results.

Blue Latitude Health

- PMLiVE

Is it time we stopped talking about adherence?

Delivering a fresh approach to patient care

Immunotherapies in oncology: the future of cancer treatment lies in combinations and partnerships

Anne Legendre reviews the scientific rationale behind immunotherapy combinations and Frances Hendry examines how partnerships, co-marketing and positioning drugs will play key roles in shaping the competitive landscape in oncology.

Blue Latitude Health

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