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Influencer
This page shows the latest Influencer news and features for those working in and with pharma, biotech and healthcare.
Mind the gender gap: how marcomms can tackle gender health inequality
Using well-known spokespeople, patient influencers, social influencers and HCP influencers to ensure women’s health topics are represented across different channels, types of media and demographics.
Latest news
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Why diverse and inclusive teams are the powerhouses of innovation
For the campaign, Erin came up with a series of brief explainer videos for social media, featuring a well-known young influencer who lives with epilepsy.
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First evidence-based guide launched to put patients at heart of digital innovations
The guide makes key recommendations in this area. Simple steps such as building relationships with community leaders and influencers can help innovators engage with patients and families in under-represented demographics.”.
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Galderma launches Rosacea Space to raise awareness
As well as entries from the public, prominent artists and influencers will feature on the website. ... To launch the awareness campaign, commissioned artists and online influencers suffering from rosacea will share their experiences and what rosacea
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Discovering the unique power of DOLs – are you harnessing the power of pharma’s new educators?
Each influencer is a bit different, so let his or her perspective drive the partnership.
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W2O rebrands as ‘health innovation company’ Real Chemistry
on influencer and entertainment marketing.
More from news
Approximately 2 fully matching, plus 118 partially matching documents found.
Latest Intelligence
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Achieving communication excellence by targeting the right channel at the right time
One of the more interesting elements of social media is the emergence of a new brand of influencers,” he said. ... They operate like online influencers in any other category, except they are healthcare professionals.
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How Resonant’s innovation and creativity resolve healthcare communications challenges
With a rare strength and creativity in media and influencer relations, Anthem offers a fresh approach to health PR that cuts through the noise.
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How understanding the rare disease patient’s lived experience creates better health communications
We must understand the emotional and clinical journey of the patient and key-influencers pre-diagnosis and beyond, along with their motivations.
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How COVID-19 has renewed the focus on behaviour change
Micro-influencers, patients and people from diverse backgrounds are key in influencing behaviour.
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Strictly personal: how to deliver 360-degree engagement to support your organisation’s agility and impact
organisational structure but also data on their digital, preferences and previous engagements, plus the influencers that they are connected to.
More from intelligence
Approximately 2 fully matching, plus 84 partially matching documents found.
Latest appointments
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Anthem PR appoints new managing director Rebecca Fergusson
media. With an increasingly rare strength in media and influencer relationships, the team at Anthem is an exception.”.
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Evoke KYNE promotes Carolyn Coyle to executive vice president
Coyle has over 15 years of experience in the healthcare communications industry, with expertise in strategic brand and franchise communications, disease awareness programming, data and regulatory milestones and advocacy and influencer
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New hire and promotions announced at Evoke KYNE
She specialises in awareness campaigns and special events, having worked with high- profile physicians, celebration and influencers on behalf of major pharma companies.
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Red Consultancy appoints MD in its health division
The work is rooted in insight and strategic thinking, and combines the best in social, influencer and media.
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Portland Health appoints Alfred Jackson as a partner
The Portland Health team recognise the importance of legislators, regulators and influencers in shaping the course of treatments, issues, companies and organisations in the US.”.
More from appointments
Approximately 0 fully matching, plus 8 partially matching documents found.
Latest from PMHub
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Could femtech be the answer to the gender health gap?
32. Could the involvement of more high-profile influencers and celebrities be a way to garner more attention from both investors and the general public?
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Article: The rise of the healthcare influencer
In our latest article for Pharmaphorum Deep Dive, we explore the opportunities and benefits for healthcare companies in the online influencer space. ... Research Partnership refers to these HCP social media influencers as Key Online Influencers (KOIs).
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ORIGINS INSIGHTS EVOLVES INTO PATIENT SPECIALIST AGENCY
audiences. Anthem Public Relations: with a rare strength in media and influencer relations, Anthem offers a fresh approach to health PR.
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Article: From KOLs to KOIs – How to identify and engage the new healthcare influencers
Key online influencers (KOIs). Platform. Medical journals. Conferences. Advisory boards. Multiple digital channels. ... HCP perceptions . Desk research . Social media analysis . Introducing Influencer ID - KOI identification, profiling and mapping.
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ALL SYSTEMS GO: UNDERSTANDING WHO’S WHO IN THE NEW NHS LANDSCAPE
The customer landscape will shift, bringing in a new cast list of influencers, and these customers will be moulded by a different corporate environment.
More from PMHub
Approximately 6 fully matching, plus 91 partially matching documents found.
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- Roche’s Polivy recommended by NICE for lymphoma therapy
- Gilead’s CAR-T cell therapy recommended by NICE for lymphoma
- Sanofi/Regeneron’s Dupixent approved by EC for eosinophilic oesophagitis
- ASH 2022: bad blood but big advances
- AbbVie’s Rinvoq approved by MHRA for Crohn's disease
- GSK’s Benlysta given orphan drug status by FDA for systemic sclerosis
- Biosimilars and beyond: innovating for improved patient outcomes
- Gilead’s Trodelvy approved by FDA for metastatic breast cancer
- World Health Organization releases new road map for breast cancer
- Merck reports positive results for Keytruda plus chemotherapy in endometrial cancer
- Making new year resolutions that can also benefit others
- AstraZeneca’s Imfinzi plus chemotherapy approved by MHRA for biliary tract cancer
- Gilead’s CAR-T cell therapy recommended by NICE for lymphoma
- Bristol Myers Squibb’s plaque psoriasis treatment recommended by CHMP
- Europe’s cancer community publishes new report on transforming patient care
- Assessing the value of interim analyses in clinical trials
- Piloting a route to the biosimilars opportunities in Europe
- Pre-launch planning and DSLs – the new ways to create launch excellence in pharma
PMHub
Evoke Mind+Matter
We are Evoke Mind ‘PLUS’ Matter. The ‘plus’ is important to us because we are all about offering more for...
Latest intelligence
- Biosimilars and beyond: innovating for improved patient outcomes
- How Europe’s biosimilar landscape has rapidly evolved over the last two decades, bringing biological medicines to more patients than ever before...
- World Cancer Day 2023 – closing the gaps in cancer care to give more patients access to life-changing medicines
- Great Expectations – exploring the counterpoint between advances in oncology and the challenges of ensuring life-changing medicines reach patients...
- Strategic behaviour
- Strong strategising depends on your colleagues’ behaviour...
