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Influencer
This page shows the latest Influencer news and features for those working in and with pharma, biotech and healthcare.
W2O rebrands as ‘health innovation company’ Real Chemistry
on influencer and entertainment marketing.
Latest news
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Don't hesitate, vaccinate!
It might be to share some of your company’s information; it might be a public health or patient charity website; it might be a local or celebrity influencer commenting on
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Q&A: Kate Callan
Working on that programme ultimately led me to shift focus to building our social media and influencer practice at our agency.
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Evolving at home
Pfeffer, and many other authorities, see these behaviour traits as characteristic of people who are good influencers. ... And I hope I can assume that my readers understand the value of being a good influencer.
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20/20 vision
Fake news. Every day, more sources of information become available and with social influencers on the increase, fake news and ‘bad science’ will continue to infiltrate our lives.
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W2O acquires advertising and medical education agency 21GRAMS
The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers.The addition of 21GRAMS to the group’s roster also
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Approximately 2 fully matching, plus 113 partially matching documents found.
Latest Intelligence
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Curb your conservatism: can pharma ditch its cautious approach to creativity in comms?
Social also provides opportunities to co-create with influencers who understand what resonates with niche audiences.
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Pre-launch planning and DSLs – the new ways to create launch excellence in pharma
Engage market access influencers online and ultimately shape the market access conversation. ... The role of digital scientific leaders. As has been discussed, an important aspect of your product launch is identifying the online HCP influencers early on
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The power of the patient influencer
by Lorraine Walters. While the use of influencers is now an established part of the communications mix, the role of the patient influencer is assuming growing importance in healthcare campaigns. ... However, unlike influencers in other fields, being a
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Healthcare communications – adapting to ‘the new normal’
WHO and CDC even started to compete with the media as primary sources cited by influencers.
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Mastering commercial launch excellence in a human-centric, hybrid world
In other words, engage the humans behind the launch: patients, patient care-givers and influencers, HCPs and your clients’ internal teams.
More from intelligence
Approximately 2 fully matching, plus 79 partially matching documents found.
Latest appointments
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Evoke KYNE promotes Carolyn Coyle to executive vice president
Coyle has over 15 years of experience in the healthcare communications industry, with expertise in strategic brand and franchise communications, disease awareness programming, data and regulatory milestones and advocacy and influencer
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New hire and promotions announced at Evoke KYNE
She specialises in awareness campaigns and special events, having worked with high- profile physicians, celebration and influencers on behalf of major pharma companies.
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Red Consultancy appoints MD in its health division
The work is rooted in insight and strategic thinking, and combines the best in social, influencer and media.
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Portland Health appoints Alfred Jackson as a partner
The Portland Health team recognise the importance of legislators, regulators and influencers in shaping the course of treatments, issues, companies and organisations in the US.”.
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Ogilvy HealthPR appoints social media manager
In the past two years, our social media revenue has grown more than 50 per cent, with a rising demand for strong content strategy, as well as editorial development and influencer
More from appointments
Approximately 0 fully matching, plus 7 partially matching documents found.
Latest from PMHub
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CHANGING FACES: UNDERSTANDING THE KEY CUSTOMER CONTACT POINTS WITHIN THE ICS LANDSCAPE
Wilmington Healthcare’s Victoria Paxman looks at how the landscape of key influencers and decision-makers will change as a result.
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RESONANT GROUP ACQUIRES PR BUSINESS
audiences. Anthem Public Relations: with a rare strength in media and influencer relations, Anthem offers a fresh approach to health PR.
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Tyson Fury takes on his Invisible Opponent in hard hitting ad for suicide prevention charity Campaign Against Living Miserably
Social media will focus on the core film and engage influencers to drive reach and to encourage conversation about the topic, using the hashtag #InvisibleOpponent.
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The rise of the healthcare social media influencer
Consumer businesses often view social media influencers as a way to speak to their audiences using a trusted persona. While healthcare has been slow to adopt the influencer voice, influencers can ... a result, the most powerful campaigns combine the
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Social Media, Wearable Technologies, and AI
João Bocas, CEO, Keynote Speaker, Social Media Influencer &Advisor at Digital Salutem, shares his thoughts on several intriguing topics related to wearables, AI, machine learning, robotics, and other digital health tools ... We also dive into the
Tyson Fury takes on his Invisible Opponent in hard hitting ad for suicide prevention charity Campaign Against Living Miserably
More from PMHub
Approximately 5 fully matching, plus 83 partially matching documents found.
COVID-19 Updates and Daily News
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PMHub
Iguazu
Iguazu Ltd is a digital healthcare agency, delivering tactical and innovative solutions. WHAT WE DO We are Closed Loop Marketing...
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