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influencer marketing

This page shows the latest influencer marketing news and features for those working in and with pharma, biotech and healthcare.

Don't lose sight of behavioural insight

Don't lose sight of behavioural insight

This forms the premise of Influencer marketing and also explains why trust mapping, such as that provided by the annual Edelman Barometer, is so valuable in helping us communicate more effectively. ... Brain and Behavioral Science Fundamentals – Susan

Latest news

  • W2O rebrands as ‘health innovation company’ Real Chemistry W2O rebrands as ‘health innovation company’ Real Chemistry

    Healthcare marketing and communications network W2O has rebranded as Real Chemistry in response to the ‘radical transformation’ in healthcare. ... on influencer and entertainment marketing.

  • New digital director for 90TEN New digital director for 90TEN

    90TEN has a strong track record in making social and digital channels work harder for our healthcare clients, especially through our influencer marketing approach”, said Peter Impey, Managing Director of 90TEN ... The consultancy’s digital work has

  • Virgo Health targets influencer marketing Virgo Health targets influencer marketing

    The term influencer marketing refers to a strategy to sway the opinion of a desired audience, and some pharma companies, including Janssen, are already engaging with influencers. ... As influencer marketing is still so new for pharma, I don’t expect it

  • Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group Huntsworth reshuffle sees Nitrogen and Tonic join its Evoke Group

    Meanwhile, Tonic Life Communications brings global public relations, stakeholder engagement expertise and will strengthen its social media and influencer marketing business to the group.

  • Digital influencer marketing Digital influencer marketing

    Products and topics in these areas are well suited for an additional performance push through influencer marketing campaigns. ... The team has years of experience and expertise from more than 500 successful influencer marketing campaigns in various fields

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Latest Intelligence

  • Focusing on patient centricity to build trust in pharma Focusing on patient centricity to build trust in pharma

    They are looking for sources that they respect and this is why we have seen the exponential rise of the social influencer. ... While healthcare was a little late to influencer marketing, successful campaigns now depend on building relationships with the

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    And influencer marketing has its own set of rules you also need to familiarise yourself with. ... These pointers should highlight how your skill set is easily transferable to influencer marketing.

  • How pharma can unlock the potential of influencer marketing How pharma can unlock the potential of influencer marketing

    Building a successful campaign around influencer marketing. By Beth Whitworth. In this digital age, where the patient is increasingly at the centre of our campaigns, influencer marketing feels like a natural ... However, influencer marketing broadly

  • Are we #winning? Are we #winning?

    What is the value of a DOL to pharma? Influencer marketing is big business for many industries, and is a fast-growing area of specialism for companies selling social media analytics ... There is a wide array of approaches used by companies for influencer

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