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influencers
This page shows the latest influencers news and features for those working in and with pharma, biotech and healthcare.
Don't lose sight of behavioural insight
This forms the premise of Influencer marketing and also explains why trust mapping, such as that provided by the annual Edelman Barometer, is so valuable in helping us communicate more effectively.
Latest news
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Mind the gender gap: how marcomms can tackle gender health inequality
Using well-known spokespeople, patient influencers, social influencers and HCP influencers to ensure women’s health topics are represented across different channels, types of media and demographics.
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Why diverse and inclusive teams are the powerhouses of innovation
For the campaign, Erin came up with a series of brief explainer videos for social media, featuring a well-known young influencer who lives with epilepsy.
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First evidence-based guide launched to put patients at heart of digital innovations
The guide makes key recommendations in this area. Simple steps such as building relationships with community leaders and influencers can help innovators engage with patients and families in under-represented demographics.”.
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Galderma launches Rosacea Space to raise awareness
As well as entries from the public, prominent artists and influencers will feature on the website. ... To launch the awareness campaign, commissioned artists and online influencers suffering from rosacea will share their experiences and what rosacea
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Discovering the unique power of DOLs – are you harnessing the power of pharma’s new educators?
Each influencer is a bit different, so let his or her perspective drive the partnership.
More from news
Approximately 2 fully matching, plus 119 partially matching documents found.
Latest Intelligence
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Diversity and inclusion in clinical trials: keeping up momentum
Looking beyond patients and understanding their influencers, such as caregivers and HCPs within their ecosystem, will also be key.
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Achieving communications excellence with the healthcare workforce of the future
One such source that has emerged in recent years is the ‘key online influencer (KOI) – physicians with significant social media presence who have the power to generate conversations and share information ... We have an approach that can identify and
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Creating truly effective communications – the impact of high speed, high octane messaging
The other growing sector is patient influencers and research suggests that when one of them or a ‘digital’ KOL mentions a medication, up to 85% of their followers will raise that
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Creativity in healthcare: the next digital?
We’re all looking for new, innovative ways to make authentic connections with ever-more diverse audiences in an era that has come to be characterised by the everyday influencer, misinformation
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Healthcare communications trends in 2023
While these two kinds of healthcare professional (HCP) influencers are not mutually exclusive, a growing need to reach both their peers and patients via a range of open and closed social
More from intelligence
Approximately 2 fully matching, plus 90 partially matching documents found.
Latest appointments
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Anthem PR appoints new managing director Rebecca Fergusson
media. With an increasingly rare strength in media and influencer relationships, the team at Anthem is an exception.”.
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Evoke KYNE promotes Carolyn Coyle to executive vice president
Coyle has over 15 years of experience in the healthcare communications industry, with expertise in strategic brand and franchise communications, disease awareness programming, data and regulatory milestones and advocacy and influencer
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New hire and promotions announced at Evoke KYNE
She specialises in awareness campaigns and special events, having worked with high- profile physicians, celebration and influencers on behalf of major pharma companies.
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Red Consultancy appoints MD in its health division
The work is rooted in insight and strategic thinking, and combines the best in social, influencer and media.
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Portland Health appoints Alfred Jackson as a partner
The Portland Health team recognise the importance of legislators, regulators and influencers in shaping the course of treatments, issues, companies and organisations in the US.”.
More from appointments
Approximately 0 fully matching, plus 8 partially matching documents found.
Latest from PMHub
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Could femtech be the answer to the gender health gap?
32. Could the involvement of more high-profile influencers and celebrities be a way to garner more attention from both investors and the general public?
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Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers.
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The 7 truths behind successful Healthcare influencer engagement programmes
And how will DOL activation support those needs? If your objectives and outcomes are clear, you can determine the right kind of influencers for you before you start identifying them. ... Matchmaking - Find your best influencers. Different DOLs have
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Say wins Communiqué Awards for corporate influencer campaign based on life hacks
We think this campaign is a great example of how you can mobilise and elevate trusted healthcare professionals to become influencers, with a measurable impact on public health.
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The patient voice
More and more, our disease awareness work is online, and an emerging area of our work is building social media communities with the support of influencers.
More from PMHub
Approximately 7 fully matching, plus 91 partially matching documents found.
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PMHub
Oxford University Press
Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...
Latest intelligence
- The importance of accelerating clinical trial diversity
- Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
- Digital Opinion Leaders: The Role of Influencers in Medical Communications
- There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
- Creating Hope Though Action – World Suicide Prevention Day
- At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....
