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influencers

This page shows the latest influencers news and features for those working in and with pharma, biotech and healthcare.

Don't lose sight of behavioural insight

Don't lose sight of behavioural insight

This forms the premise of Influencer marketing and also explains why trust mapping, such as that provided by the annual Edelman Barometer, is so valuable in helping us communicate more effectively.

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Oxford University Press

Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...

Latest intelligence

The importance of accelerating clinical trial diversity
Diversity shouldn’t be an afterthought – it’s an investment in the credibility of scientific endeavour...
Digital Opinion Leaders: The Role of Influencers in Medical Communications
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers. This paper explores who digital opinion leaders are and how...
Creating Hope Though Action – World Suicide Prevention Day
At Mednet Group, we believe that actions speak louder than words. That's why we're getting behind this year's Suicide Prevention Day campaign of 'creating hope through action'....