This page shows the latest influencers news and features for those working in and with pharma, biotech and healthcare.
This forms the premise of Influencer marketing and also explains why trust mapping, such as that provided by the annual Edelman Barometer, is so valuable in helping us communicate more effectively.
Using well-known spokespeople, patient influencers, social influencers and HCP influencers to ensure women’s health topics are represented across different channels, types of media and demographics.
For the campaign, Erin came up with a series of brief explainer videos for social media, featuring a well-known young influencer who lives with epilepsy.
The guide makes key recommendations in this area. Simple steps such as building relationships with community leaders and influencers can help innovators engage with patients and families in under-represented demographics.”.
As well as entries from the public, prominent artists and influencers will feature on the website. ... To launch the awareness campaign, commissioned artists and online influencers suffering from rosacea will share their experiences and what rosacea
Each influencer is a bit different, so let his or her perspective drive the partnership.
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Looking beyond patients and understanding their influencers, such as caregivers and HCPs within their ecosystem, will also be key.
One such source that has emerged in recent years is the ‘key online influencer (KOI) – physicians with significant social media presence who have the power to generate conversations and share information ... We have an approach that can identify and
The other growing sector is patient influencers and research suggests that when one of them or a ‘digital’ KOL mentions a medication, up to 85% of their followers will raise that
We’re all looking for new, innovative ways to make authentic connections with ever-more diverse audiences in an era that has come to be characterised by the everyday influencer, misinformation
While these two kinds of healthcare professional (HCP) influencers are not mutually exclusive, a growing need to reach both their peers and patients via a range of open and closed social
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media. With an increasingly rare strength in media and influencer relationships, the team at Anthem is an exception.”.
Coyle has over 15 years of experience in the healthcare communications industry, with expertise in strategic brand and franchise communications, disease awareness programming, data and regulatory milestones and advocacy and influencer
She specialises in awareness campaigns and special events, having worked with high- profile physicians, celebration and influencers on behalf of major pharma companies.
The work is rooted in insight and strategic thinking, and combines the best in social, influencer and media.
The Portland Health team recognise the importance of legislators, regulators and influencers in shaping the course of treatments, issues, companies and organisations in the US.”.
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32. Could the involvement of more high-profile influencers and celebrities be a way to garner more attention from both investors and the general public?
There are many informed, knowledgeable HCPs who talk about a disease state online, but not all of them are influencers.
And how will DOL activation support those needs? If your objectives and outcomes are clear, you can determine the right kind of influencers for you before you start identifying them. ... Matchmaking - Find your best influencers. Different DOLs have
We think this campaign is a great example of how you can mobilise and elevate trusted healthcare professionals to become influencers, with a measurable impact on public health.
More and more, our disease awareness work is online, and an emerging area of our work is building social media communities with the support of influencers.
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Oxford University Press publishes over 100 prestigious, highly cited, and authoritative medical journals, many in collaboration with some of the...