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- PMLiVE

Omnichannel scientific engagement and the use of archetypes to drive personalization

Natasha Cowan, Senior Corporate Communications Manager, explores with Gary Lyons, Head of Strategy, his recent plenary session at the 18th Annual ISMPP conference that focused on how scientific communicators can...

Avalere Health

- PMLiVE

Closing The Gaps in Patient-Centricity in Cancer Care

Highlights from the Medscape Education full panel discussion during this year's #ESMO22.

Medscape Education Global

Derek Annan

The value medical communications bring to phase 2/3 of drug development

Bedrock’s Head of Strategy, Derek Annan, explains why the development of successful communication requires not only planning, strategy and execution (and measurement), it also needs to be able to respond...

Bedrock Healthcare Communications

Beyond Knowledge Transfer: Generating Actionable Insights for Medical Affairs

Presented at Evidence Life Science’s Medical Affairs Digital Conference March 9, 2021. Presenters: Christina L. Hoffman, MS, Global Lead for Medscape Medical Affairs Gökhan Tanju, Executive Director, Business Intelligence for...

Medscape Medical Affairs

Actionable Insights for Medical Affairs Teams: Lessons from the Front Lines

Presented at Fierce Pharma’s Medical Affairs Launch Excellence Conference February 4, 2021. With Christina L. Hoffman, MS, Global Lead for Medscape Medical Affairs. Chris speaks to two primary remits: Knowledge...

Medscape Medical Affairs

Bedrock new starters

Bedrock expands growing strategy and scientific teams

Award-winning Bedrock Healthcare Communications adds three new starters at an exciting time of growth. Meet our new faces and find out what drew them to Bedrock.

Bedrock Healthcare Communications

Thought Leaders in Medical Affairs: Key Trends & Challenges Shaping the Future of the Medical Affairs Role

How can Medical Affairs divisions bring greater value to their organizations and practitioners every day?

Medscape Medical Affairs

The Medscape Medical Affairs Difference

What is so different about Medscape Medical Affairs in this crowdedMedical Communications landscape?

Medscape Medical Affairs

- PMLiVE

Leveraging KOL insights to succeed in a data-driven world

For years, key opinion leaders (KOLs) have held a position of authority and respect amongst those working across the life science industry, be it a result of their expertise in...

Medscape Medical Affairs

- PMLiVE

Medscape Medical Affairs

Medscape's New Unit to Support Pharmaceutical Medical Affairs

Medscape Medical Affairs

- PMLiVE

How the WHO hepatitis strategy measures up in the field

With hepatitis cases on the rise, Dr Anthony Martinez, member of the International Hepatitis Education Program (IHEP), shares his perspective on the World Health Organization’s new strategy for hepatitis elimination...

Avalere Health

- PMLiVE

6 trends shaping the future of personalized medicine

Senior Consultant Leah Carlisle explores the key trends discussed at the 16th annual Personalized Medicine Conference, providing expert analysis and key recommendations for biopharmaceutical innovators.

Avalere Health

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