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Insight mining
This page shows the latest Insight mining news and features for those working in and with pharma, biotech and healthcare.
Are healthcare companies delivering great customer experience?
Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... So what are companies doing to add to the insight provided by market
Latest news
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The Prime Medical Group rebrands as Prime Global
This concept was already within the business, but it took a fantastic process of discovery and insight mining to really clarify and articulate this as our core truth.”.
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Why is it so difficult to get strategic planning right?
Next, more sophisticated approaches to address customer segmentation, insight mining, competitive simulations, scenario planning, etc will allow for informed strategic decisions.
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Get under their skin
Insight mining delves into the human context of the marketing business, providing brands with the opportunity to connect at a human level. ... In this way, they can look deeply into the minds of the customers and insight mining to find the space they
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Get under their skin
Insight mining delves into the human context of the marketing business, providing brands with the opportunity to connect at a human level. ... In this way, they can look deeply into the minds of the customers and insight mining to find the space they
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Use the magic word
I find the clip a great way to set the scene for an insight-mining session that delves into the human context of our business, providing brands with the opportunity to ... There are many examples of brand communication ideas that are not derived from
More from news
Approximately 0 fully matching, plus 6 partially matching documents found.
Latest Intelligence
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Medical Affairs: centre-stage in scientific engagement strategies
One workstream that is particularly dependent on cross-functional insight mining is evidence generation planning. ... Medical Affairs’ future in scientific engagement for gathering and mining insights entails further elucidating a role for artificial
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Frankenstein and the art of communication
The right insight can come from research, but also experimentation, experience and breadth of knowledge. ... No spare parts. After all the co-creation, insight mining and channel analysis, every single message and tactic must link back to the strategic
More from intelligence
Approximately 0 fully matching, plus 2 partially matching documents found.
Latest from PMHub
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Are you crazy enough to keep doing the same thing and expect a different result?
awareness), brand and communication strategy, insight mining and research, meeting and workshop facilitation.
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Page & Page: How much longer can they keep it a secret?
Combined with the agency’s insight mining capabilities, and award winning content-driven creativity, this makes Page &Page perhaps the most capable of the smaller, more agile communications offerings available.
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Page & Page and Partners
Insight mining to discover and define integrated strategic communications. – Data analysis to optimise the use of media and create compelling content. – ... Every campaign we develop is based upon an audience insight. It’s using this insight
More from PMHub
Approximately 1 fully matching, plus 2 partially matching documents found.
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- Associate Director - Global Healthcare Consulting
- Highly competitive salary
- Early Access Program - Regulatory Affairs (EAP-RA)
- Highly competitive salary
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Senior Medical Writer
- Highly competitive salary
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Pharmacovigilance Manager
- Highly competitive salary
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Omnichannel Account Director
- £55,000 - £65,000 yearly
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Pharmacovigilance Project Lead
- Highly competitive salary
- Strategy Director - Healthcare Advertising
- Highly competitive salary
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Technical Sales Representative
- Highly competitive salary
- MHRA to introduce new UK clinical trials framework
- Novo Nordisk suspended from ABPI over ‘serious’ code of practice breaches
- Roche and Eli Lilly to collaborate on Alzheimer’s disease blood test
- 2023 PM Society Awards – winners announced
- AbbVie’s Parkinson’s disease therapy application rejected by FDA
- Pfizer pays Royalty Pharma $475m following US approval of migraine nasal spray
- AstraZeneca/MSD’s Lynparza combination approved in UK for prostate cancer
- WHO report highlights impact of COVID-19 pandemic on non-communicable diseases
- Critical success factors and the increasing value of rare disease clinical trials
- Quantum Computing, Artificial Intelligence, & Machine Learning for Drug Discovery
- Novo Nordisk and Dewpoint partner on insulin resistance drug candidates
- AbbVie’s Parkinson’s disease therapy application rejected by FDA
- Team ITG appoints Gerhard Arnhofer as head of customer strategy for life sciences division
- Locus Biosciences announces first patient treated in urinary tract infection trial
- AstraZeneca/MSD’s Lynparza combination approved in UK for prostate cancer
- Amgen gets block on sales of Repatha rival in Germany
- Congress is in session – how companies are boosting their impact and engagement
- The state of pharma customer experience
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We live in a hyper-connected world. This has clear benefits for the health of our communities, our businesses and our...
Latest intelligence
- Rare diseases: not so rare after all
- The brave new world addressing rare diseases – a way ahead to better and more inclusive treatment...
- Webinar: Evolving Patient Journeys - How to generate deeper insights in a changing healthcare landscape
- Register now for part one in a series, Evolving Patient Journeys, in which our experts look at the main ways in which the patient journey has evolved in recent years....
- DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA
- It’s long been the case that pharma lags behind other industries when it comes to digital adoption and engagement. So, what can we learn from these other industries, and how...
