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Insight mining

This page shows the latest Insight mining news and features for those working in and with pharma, biotech and healthcare.

Are healthcare companies delivering great customer experience?

Are healthcare companies delivering great customer experience?

Trend 2 - Insight mining. At the moment the investment in tools to provide a greater level of customer insight is heavily focused on qualitative and quantitative market research. ... So what are companies doing to add to the insight provided by market

Latest news

  • The Prime Medical Group rebrands as Prime Global The Prime Medical Group rebrands as Prime Global

    This concept was already within the business, but it took a fantastic process of discovery and insight mining to really clarify and articulate this as our core truth.”.

  • Why is it so difficult to get strategic planning right?

    Next, more sophisticated approaches to address customer segmentation, insight mining, competitive simulations, scenario planning, etc will allow for informed strategic decisions.

  • Get under their skin Get under their skin

    Insight mining delves into the human context of the marketing business, providing brands with the opportunity to connect at a human level. ... In this way, they can look deeply into the minds of the customers and insight mining to find the space they

  • Get under their skin

    Insight mining delves into the human context of the marketing business, providing brands with the opportunity to connect at a human level. ... In this way, they can look deeply into the minds of the customers and insight mining to find the space they

  • Use the magic word

    I find the clip a great way to set the scene for an insight-mining session that delves into the human context of our business, providing brands with the opportunity to ... There are many examples of brand communication ideas that are not derived from

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Latest Intelligence

  • Medical Affairs: centre-stage in scientific engagement strategies Medical Affairs: centre-stage in scientific engagement strategies

    One workstream that is particularly dependent on cross-functional insight mining is evidence generation planning. ... Medical Affairs’ future in scientific engagement for gathering and mining insights entails further elucidating a role for artificial

  • Frankenstein and the art of communication Frankenstein and the art of communication

    The right insight can come from research, but also experimentation, experience and breadth of knowledge. ... No spare parts. After all the co-creation, insight mining and channel analysis, every single message and tactic must link back to the strategic

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Latest from PMHub

More from PMHub
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