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integrated communications

This page shows the latest integrated communications news and features for those working in and with pharma, biotech and healthcare.

Retrospective prospective

Retrospective prospective

The changing type of communications that agencies are undertaking for their pharma clients. ... Mike Dixon is CEO of the Healthcare Communications Association and a communications consultant. .

Latest news

  • Launching PMLiVE's T40 – 2022 edition Launching PMLiVE's T40 – 2022 edition

    This year's listing also contains some integrated communications consultancies where they have indicated they include a creative agency or they do a relatively large amount of work in the creative ... see Communiqué, the Communiqué Awards or browse

  • imc Group announces its rebrand as SCIRIS imc Group announces its rebrand as SCIRIS

    SCIRIS offer tailored healthcare communications, medical compliance and brand strategy. International healthcare communications agency integrated medhealth communication (imc) Group has announced its rebrand as SCIRIS, further building upon its

  • Omnichannel marketing – more than a buzzword Omnichannel marketing – more than a buzzword

    Data is the foundation, helping us understand, evolve and adapt our content to offer truly personalised communications. ... Embrace a truly integrated approach that, ultimately, creates communications and experiences that make a difference to people’s

  • New agency Stirred launches with ‘healthy hybrid philosophy’ New agency Stirred launches with ‘healthy hybrid philosophy’

    The agency is helmed by marketing and communications veterans Jo Spadaccino and Stuart Hehir. ... Whether it’s bringing fresh perspectives from other verticals to challenge the health sector’s tendency to group think, blending strategic

  • W2O rebrands as ‘health innovation company’ Real Chemistry W2O rebrands as ‘health innovation company’ Real Chemistry

    Healthcare marketing and communications network W2O has rebranded as Real Chemistry in response to the ‘radical transformation’ in healthcare. ... The company's expert service brands include W2O, focused on integrated communications, 21GRAMS, focused

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Latest Intelligence

  • Medical Affairs: centre-stage in scientific engagement strategies Medical Affairs: centre-stage in scientific engagement strategies

    In this role, Medical Affairs ensures that communications are strategically aligned with the organisation’s medical objectives, that available and relevant evidence is integrated into communications to ensure scientific rigor and ... accurate

  • Staying in the loop – six principles for impactful integrated communications Staying in the loop – six principles for impactful integrated communications

    1. Build movements: integrated communications is about inspiring and mobilising audiences behind a clear shared goal. ... Integrated communications involve many (global and local) internal colleagues, agencies and external stakeholders.

  • Integrated comms in the healthcare industry Integrated comms in the healthcare industry

    By Alison Washer. As we adapt to the challenges presented by COVID-19, an integrated approach to communications in healthcare is more important than ever.How we shape messaging is changing ... Looking beyond simple tactical implementation of brand

  • 25 Women Leaders in UK Healthcare 25 Women Leaders in UK Healthcare

    Julie  has more than 25 years’ experience in the development and execution of healthcare marketing communications. ... As well as overseeing the European communications group for Syneos Health, she also provides strategic counsel for integrated

  • Case study: Unleashing the ‘British Biotiger’ Case study: Unleashing the ‘British Biotiger’

    Brexit permeated all our communications channels – both internal and external – and was impossible to ignore. ... We then employed integrated, imaginative communications drawing on our expertise from public affairs, PR and market access to develop

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