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integrated communications

This page shows the latest integrated communications news and features for those working in and with pharma, biotech and healthcare.

New agency Stirred launches with ‘healthy hybrid philosophy’

New agency Stirred launches with ‘healthy hybrid philosophy’

The agency is helmed by marketing and communications veterans Jo Spadaccino and Stuart Hehir. ... Whether it’s bringing fresh perspectives from other verticals to challenge the health sector’s tendency to group think, blending strategic

Latest news

  • W2O rebrands as ‘health innovation company’ Real Chemistry W2O rebrands as ‘health innovation company’ Real Chemistry

    Healthcare marketing and communications network W2O has rebranded as Real Chemistry in response to the ‘radical transformation’ in healthcare. ... The company's expert service brands include W2O, focused on integrated communications, 21GRAMS, focused

  • GCI Health opens new office in Brussels GCI Health opens new office in Brussels

    Healthcare and medical communications agency GCI Health has opened a new office in Brussels, Belgium to expand its global public affairs offering. ... GCI Health Brussels will be situated near the EU parliament, offering clients a range of government and

  • GCI Health opens new office in Hong Kong GCI Health opens new office in Hong Kong

    Integrated healthcare communications agency GCI health has expanded to Hong Kong, where it has officially opened a new office. . ... Prior to that, she was business director for Mind Resource Ogilvy, following Ogilvy’s acquisition of the specialist

  • GCI Health unveils German expansion

    Adds 30 healthcare specialists. Integrated healthcare communications agency GCI Health has announced its expansion into Germany. ... Hering Schuppener is one of the largest healthcare communications agencies in Germany, and has worked with some of the

  • Agencies big and small celebrate Communiqué wins Agencies big and small celebrate Communiqué wins

    It racked up category wins for Communication of Survey or Market Research Data, Integrated Non-Promotional Communications, Healthcare Collaborations and Partnerships and in Media Relations. ... The consultancy also scooped the award for ‘Excellence in

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Latest Intelligence

  • Staying in the loop – six principles for impactful integrated communications Staying in the loop – six principles for impactful integrated communications

    1. Build movements: integrated communications is about inspiring and mobilising audiences behind a clear shared goal. ... Integrated communications involve many (global and local) internal colleagues, agencies and external stakeholders.

  • Integrated comms in the healthcare industry Integrated comms in the healthcare industry

    By Alison Washer. As we adapt to the challenges presented by COVID-19, an integrated approach to communications in healthcare is more important than ever.How we shape messaging is changing ... Looking beyond simple tactical implementation of brand

  • 25 Women Leaders in UK Healthcare 25 Women Leaders in UK Healthcare

    Julie  has more than 25 years’  experience in the development and execution of healthcare marketing communications. ... As well as overseeing the European communications group for Syneos Health, she also provides strategic counsel for integrated

  • Case study: Unleashing the ‘British Biotiger’ Case study: Unleashing the ‘British Biotiger’

    Brexit permeated all our communications channels – both internal and external – and was impossible to ignore. ... We then employed integrated, imaginative communications drawing on our expertise from public affairs, PR and market access to develop

  • Behaviour change: what is the buzz all about? Behaviour change: what is the buzz all about?

    'The value of behavioural sciences is only fully realised when it is integrated into a broader communications strategy and tactical mix’. ... The value of behavioural sciences is only fully realised when it is integrated into a broader communications

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