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UPDATE: AZ rejects improved Pfizer bid

Continues to assert independence as Pfizer appeals to Prime Minister David Cameron

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Reckitt Benckiser backtracks on Merck OTC unit

Ends negotiations to add to consumer health division

Sanofi reception

Sanofi won’t take part in mega-deal trend

CEO says French firm will stick to bolt-on acquisitions

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Forest Labs agrees $1.46bn deal to buy Furiex

Gains access to promising IBS drug eluxadoline

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Pfizer confirms interest in AstraZeneca megamerger

Says it has twice tried to engage in merger talks with big pharma rival

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Mylan raises offer for Meda to $9bn

US generics looks to increases broaden portfolio with Swedish firm

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Star Group merges with Vox

The marketing communications will absorb ad agency Calcium NYC

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Allergan resists Valeant’s advances

Threatens to derail proposed $45bn merger

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Valeant offers $45.7bn for Botox firm Allergan

Trend for major pharma deals continues

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Pfizer rumoured to be after AstraZeneca

Is this the return of the pharma mega-merger?

Pharma deals during March 2014

Deal Watch: Major pharma collaborations, acquisitions and agreements in the past month

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Publicis boosts South Africa presence

Agency acquires local creative agency OwenKessel

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