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IPA

This page shows the latest IPA news and features for those working in and with pharma, biotech and healthcare.

Pharma Careers Q&A: Caroline Benson

Pharma Careers Q&A: Caroline Benson

The second is winning the Campaign Magazine and IPA Women of Tomorrow Award 2018.

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  • Is creativity in quarantine? Is creativity in quarantine?

    Today, that trend is continuing – and, according to the IPA, the ongoing shift to short- term activation-focused creativity is having a catastrophic effect. ... However, as the IPA reports highlight, the immediacy of digital engagement is quietly

  • Creativity in storytelling: why pharma must invest more in creativity Creativity in storytelling: why pharma must invest more in creativity

    The question is: is pharma being creative enough? Earlier this year, the Institute of Practitioners in Advertising (IPA) hosted an all-sector debate entitled ‘Is Creativity Dead?’, inviting a range of ... How they wish it could be Christmas every day.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    So how’s it doing? Two years ago, an IPA report described a ‘creative crash’, where a shift to short-termism had fuelled an erosion in creativity across all industries.

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  • Live boulder, live louder Live boulder, live louder

    Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of

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