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Jennifer Helfer

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Safe from harm?

Which healthcare systems inspire patient confidence?

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Thornton & Ross Dermatology launches eczema consultation tool

Aims to help HCPs identify and tackle the impact of the skin condition

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Portrait exhibition raises refugee healthcare profile

Doctors of the World opens gallery to mark 10-year anniversary of its London clinic

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SO What Global launches patient engagement venture

New agency will focus on aiding pharma companies’ pursuit of patient-centricity

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Drug of choice

Can patients make the right decisions?

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Pfizer buys gene therapy specialist Bamboo

Expands pipeline with Duchenne muscular dystrophy candidate in deal worth $700m

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Defining value: has anyone asked the patient?

The real-world challenges patients face give them unique views on ‘value’

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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Making a difference with medical education

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

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Austrian project raises dementia awareness through art

Aims to challenge and reframe societal understandings of dementia

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Tracking comms trends: 2 + 2 = 7: bad maths, or good sense?

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

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Things can only get better

How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

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