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- PMLiVE

Jennifer Helfer

- PMLiVE

Celgene creates art gallery to highlight impact of psoriasis

Life's an Itch gallery will be used at meetings and medical conferences

- PMLiVE

Magic Eyes

How patient art can generate broader insights

Celgene building

Celgene: Patient voice often underrepresented in pricing debates

Dr Jackie Fouse says in the interests of transparency patients should be more involved

The doctor will see you now?

Access to healthcare and European variation

- PMLiVE

Download ‘Perspective magazine issue 2: Human-centred design and strategy’

In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and customer and patient centricity.

Blue Latitude Health

- PMLiVE

Wearables – the technologist’s view

Patient insight is key to a successful solution

- PMLiVE

Are you experienced?

Identifying and exceeding customer expectations remains a work-in-progress for pharma

- PMLiVE

Adjusting to change in healthcare: Learning from translational research

In this article, Blue Latitude Health's Head of Insight, Martine Leroy, explores how pharma could learn from translational research organisations in adapting their approach to the changing healthcare landscape.

Blue Latitude Health

- PMLiVE

Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

- PMLiVE

The trouble with insights

Using health psychology to address medicines adherence is a rapidly developing area, but one that is poorly understood by many companies operating in the space

- PMLiVE

Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

- PMLiVE

How AbbVie Care is putting patients at the centre

And why this is good news for everyone

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