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Jennifer Helfer

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Power to the people: an era of self-care

Pharma should consider what a patient-centric approach to care really means

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The death of traditional consumerism

What does it mean for pharma and how can empowering patients open up new possibilities to the industry

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Handle with care: patient-centric market research

Working with patients to gather insight aimed at transforming brand communications can be a delicate business

Changing behaviour – appealing to the rational and emotional mind

Elisa Del Galdo, Head of Customer Experience here at Blue Latitude, talks about how to understand what motivates your customer and influence their behaviour, prompting a change in behaviour which...

Blue Latitude Health

The key to designing great digital services in healthcare

Fred Bassett, co-founder and Head of Strategy at Blue Latitude, talks about the key to designing great digital services in healthcare.

Blue Latitude Health

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The digital transformation of market research

How technology is bringing new clarity to the patient voice

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Developing your patient-centric strategy

How to succeed when your vehicle of engagement is not a disease

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Sanofi appoints ‘chief patient officer’

Dr Anne Beal will lead pharma company’s efforts to improve its focus on patients

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Online Parkinson’s platform could revolutionise chronic disease care

ParkinsonNet connects patients with doctors in a virtual setting

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Pharma needs to be “revered by society”

Janssen’s Jane Griffiths and EFPIA chief Richard Bergstrom speak at eyeforpharma conference

FDA reins in Google-backed genetics company 23andMe

Health-related genetic test service put on hold pending US regulatory review

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VIDEO interview: Neil Weir, UCB

Senior vice president of global research at UCB discusses the importance of patient-centricity and the value of collaboration

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