Latest news

Latest Intelligence

• Harnessing the power of patient intelligence can redefine your success

  Patient pathways and patient journey maps. Patient pathways and patient journey maps play a key role in helping a pharmaceutical team understand the patient treatment ecosystem. ... Some of the patient pathways and journey maps currently be used in our

• Charting patient pathways with precision for better healthcare

  We also need to look at subgroups of the population to understand how their emotions and needs throughout that journey might differ. ... When I entered the industry 15 years ago, people started patient journey maps by asking a clinician what the patient

• Successful product commercialisation: what can we learn from the rare disease setting?

  A deep understanding and alignment to patient needs. As with any drug launch, a comprehensive understanding of the patient and physician’s journey and ecosystem is required. ... Journey maps are essential to build understanding of the challenges and

• Bombarded with information – the challenge of crowded digital channels

  This provides the springboard for creativity when you can start to think about brand propositions, messaging matrixes, journey maps and touchpoints that will determine your channel mix. ... Joining up the journey so customers can move seamlessly between

• Understanding the patient journey

  But the concept of journey mapping is one that has been around for many years. ... PATIENT ENGAGEMENT CONSULTANCY. Patient journey maps stand and fall on effective interpretation.

Latest from PMHub

• FREE eBook: The Complete Guide to Virtualizing In-person Meetings

  Advisory boards with healthcare providers and patients. Co-author working groups for the development of consensus documents, patient journey maps, and treatment pathway profiles.

• In the precision medicine era, the line between products and services is blurred

  Visual tools such as customer journey maps and service blueprints are a core part of service design. ... Journey maps (such as the one featured on p.16) provide an overarching view of the customer experience, along with the pain points, gaps, unmet needs

• Downloadable Pack: Understanding Multiple Sclerosis

  Learn about the patient journey from multi-awardwinning patient advocate Trishna Bharadia. ... Don’t forget to check out our customer journey maps, which chart the patient and healthcare professional’s experience, from first symptoms to initial

• Pharma Brand Strategy 2.0

  5. With what are they buying from the category? To identify the relevant category entry points for pharma we would advise using experience journey maps for all stakeholders including payers, patients ... So, be sure you really understand your

• Pharma needs to evolve from customer-centricity to stakeholder-centricity

  4) Create the experience journey map. Next is the process of developing a journey for each persona. ... 5) Use the journey maps as strategic springboard. With the experience journey map created it can now be put to work in informing what you do.