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• Successful product commercialisation: what can we learn from the rare disease setting?

  A deep understanding and alignment to patient needs. As with any drug launch, a comprehensive understanding of the patient and physician’s journey and ecosystem is required. ... Journey maps are essential to build understanding of the challenges and

• Bombarded with information – the challenge of crowded digital channels

  This provides the springboard for creativity when you can start to think about brand propositions, messaging matrixes, journey maps and touchpoints that will determine your channel mix. ... Joining up the journey so customers can move seamlessly between

• Understanding the patient journey

  But the concept of journey mapping is one that has been around for many years. ... PATIENT ENGAGEMENT CONSULTANCY. Patient journey maps stand and fall on effective interpretation.

• The Patient Journey

  As a starting point, patient journey maps provide fantastic illumination of the challenges faced by patients and their supporting stakeholders. ... change theories will ensure that the outputs of the journey elicits behavioural change.

• Customer experience for pharma companies

  Customer journey maps are particularly good for this – you'll be amazed how quickly staff around the organisation start thinking like your customers.

Latest from PMHub

• In the precision medicine era, the line between products and services is blurred

  Visual tools such as customer journey maps and service blueprints are a core part of service design. ... Journey maps (such as the one featured on p.16) provide an overarching view of the customer experience, along with the pain points, gaps, unmet needs

• Downloadable Pack: Understanding Multiple Sclerosis

  Learn about the patient journey from multi-awardwinning patient advocate Trishna Bharadia. ... Don’t forget to check out our customer journey maps, which chart the patient and healthcare professional’s experience, from first symptoms to initial

• Pharma Brand Strategy 2.0

  5. With what are they buying from the category? To identify the relevant category entry points for pharma we would advise using experience journey maps for all stakeholders including payers, patients ... So, be sure you really understand your

• Pharma needs to evolve from customer-centricity to stakeholder-centricity

  4) Create the experience journey map. Next is the process of developing a journey for each persona. ... 5) Use the journey maps as strategic springboard. With the experience journey map created it can now be put to work in informing what you do.

• Using service design to improve patients’ quality of life

  Blue Latitude Health supported  Janssen  in their journey to uncover real patient needs to develop the service with the aim of improving the quality of life for men living with prostate ... Unfortunately, you cannot be everything to everyone, so the