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journey maps

This page shows the latest journey maps news and features for those working in and with pharma, biotech and healthcare.

How to lead a successful launch in the future

How to lead a successful launch in the future

health. Successful launch leaders will map the ‘new normal’ in their therapy area and local country and will capture these insights in careful patient journey maps, experience maps, conversations and decision-

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Market Access Transformation

Founded in 201, Market Access Transformation (MAT) specializes in developing agile technology platforms that enable the healthcare community to exchange...

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Our Top 5 Pharma Picks From Cannes Lions
Here are five of Art's top five pharma and healthcare picks from Cannes Lions 2022....
The Evolving Role of the Sales Rep
The COVID-19 pandemic sparked an evolution in physician engagement. Jill Padgett, EdD, Head of Training, explores what this means for the sales force and shares her advice for succeeding in...
Measure your omnichannel maturity with our new tool
Try our Omnichannel Maturity Tool to gain tangible advice and an instant analysis of your omnichannel readiness....