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KAM

This page shows the latest KAM news and features for those working in and with pharma, biotech and healthcare.

Key Accounts

Key Accounts

Effective KAM teams manage resource and set strategy in accordance with the heartbeat of their local community. ... Sound intelligence gleaned from their environment enables our KAM teams to identify individuals with reach and influence.

Latest news

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    From a sales perspective, the routes to market are manifold. For example, the medical representative, KAM, hospital representative and MSL (medical scientific liaison) are all different channels.

  • A difficult journey A difficult journey

    In addition to creating the KAM role within the organisation, processes need to address several steps. ... Often, first steps consist of defining a KAM Excellence framework at the global / regional level, implemented systematically with country

  • Dive in: gaining leadership in a therapeutic area Dive in: gaining leadership in a therapeutic area

    Therapeutic area leadership also gives a company more scope to look beyond the sales rep model on the ground, utilising key account management (KAM) practices to concentrate on improving stakeholder interactions

  • A tailored approach to key account management A tailored approach to key account management

    Key account management (KAM) is not a new concept and yet, for all of its potential, it is still not completely embraced by the pharma industry. ... So far the biggest shift towards a KAM model has been the Regional Account Directors, or RADs, that

  • More job cuts for AstraZeneca in US

    manpower - to one of key account management (KAM) and targeting of select prescribing decision makers.

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Latest Intelligence

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Latest appointments

  • Wilmington Healthcare hires Kirsty Fryer as solutions director Wilmington Healthcare hires Kirsty Fryer as solutions director

    Kirsty has been a huge asset to Wilmington Healthcare since she joined the company in 2015," said Jonathan Carney, director, insight &KAM at Wilmington Health.

  • Glyconics appoints CEO Glyconics appoints CEO

    Dr Kam Pooni joins the UK diagnostics firm. UK disease management diagnostics firm Glyconics has appointed Dr Kam Pooni as chief executive officer with immediate effect. ... Dr Clarke said: “Kam is a proven leader, with an impressive combination of

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Latest from PMHub

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