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key accounts

This page shows the latest key accounts news and features for those working in and with pharma, biotech and healthcare.

Basilea moves closer to US filing of novel antibiotic

Basilea moves closer to US filing of novel antibiotic

Analysts at Goetz Partners say however that the US is “the key market for MRSA antibiotics and accounts for 56% of our peak sales estimate for the drug… due mainly to

Latest news

  • Key Accounts Key Accounts

    These may however not be conventional customers, so measuring key accounts in terms of standard metrics like customer coverage or frequency may be counterproductive. ... To date, however, most companies still struggle with what constitutes a key account

  • A difficult journey A difficult journey

    Healthcare accounts can be segmented based on needs. Having defined 'key accounts', we must then delve deeper to see what kind of key account we are dealing with - this very much ... An alternative approach focusing on KPIs has led to quick-wins due to

  • McCann wins Reckitt Benckiser account McCann wins Reckitt Benckiser account

    Havas Worldwide, which previously handled the Air Wick, Clearasil and Finish accounts, 'continues to be a key agency partner and retains the rest of the extensive brand portfolio', Reckitt Benckiser said ... This includes plans to spin out its pharma

  • Kane & Finkel closes Kane & Finkel closes

    Independent agency unable to survive loss of several key accounts. The independent healthcare marketing agency Kane &Finkel has shut up shop due to the loss of several key accounts. ... The first quarter of 2013 saw the San Francisco-based agency lose

  • Ashley Communications looks to the future Ashley Communications looks to the future

    Roxanne Brazier (pictured) has been promoted to senior account manager. Having joined the company four years ago as account executive, Brazier will now head up key accounts at national and international

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Latest appointments

  • Virgo Health makes two hires to leadership team Virgo Health makes two hires to leadership team

    Moulson will be responsible for leading two of Virgo’s key accounts and will play an ‘important’ role in the agency’s leadership team.

  • Publicis Health appoints Kara Dugan as president of Razorfish Health Publicis Health appoints Kara Dugan as president of Razorfish Health

    She has successfully led key global accounts in healthcare, and most recently served as general manager of the Razorfish agency.

  • Healthcare comms appointments Healthcare comms appointments

    She will also oversee a number of key accounts. Gareth Thomas, Managing Director of Wilmington Healthcare, said: “ Having worked in sales, marketing and business management roles within the healthcare industry for

  • Kelly Warth joins the P/S/L Group network Kelly Warth joins the P/S/L Group network

    GfK. In her most recent role as UK head of health and global business development at GfK, Warth developed and managed the overall business, as well as built key relationships with ... global accounts.

  • Simon Doyle joins STEM Simon Doyle joins STEM

    Doyle - who joins the group from Intercept Pharmaceuticals where he was executive director of commercial operations and marketing - will be at the forefront of a number of key accounts to help

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