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KOL

This page shows the latest KOL news and features for those working in and with pharma, biotech and healthcare.

Mentoring programmes offer a great way to connect KOLs with younger, less experienced HCPs and nurture rising stars.

Discovering the unique power of DOLs – are you harnessing the power of pharma’s new educators?

What they say may affect HCP behaviour as much as or more than the opinions of traditional KOLs. ... Just like KOLs, these relationships need to be formalised, contracted and sometimes compensated.
Current and future trends for developing digital medical communications

Products that may fit into this area include KOL mapping tools (such as our proprietary expert identification and engagement tool called Nucleus POLAR), AI-driven personalised content websites and social media
The digital shift in pharma marketing

KOL webinar preference further increased to 69%, asserting its global dominance as the most preferred channel to reach HCPs. ... Globally, KOL webinars and social media continue to dominate as the most preferred channels in both called-on and white-space
Biogen defends aducanumab filing plan amid scepticism

GlobalData analyst Alessio Brunello said today that key opinion leaders (KOLs) polled by the company “expressed mixed opinion about the potential approval from FDA as its standard of approval is substantial
Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

While brand portals, KOL webinars and social media are frequently used channels, third party websites and online journals in the US and tele-detailing in Europe/Asia received the highest rating

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Listen, learn and lift off

The goal of targeting leading clinicians and KOL face-to-face engagements, and building on established relationships, is still a pharma sweet spot but digital capabilities also liberate new channels to
Let them eat peanut butter on toast – why HCPs value familiarity over something new

Sure, some people, like our beloved KOLs, might want to delve into the details, but most are happy that it works and fits in the same place as their old TV.
The evolution of medical affairs – active cooperation, collaboration and communication

In turn, KOL advocates can communicate effectively with their peers and the wider HCP community. ... As pharma companies continue to realise the potential positive impact that KOLs can have on their business, KOL engagement will continue to evolve and
Strictly personal: how to deliver 360-degree engagement to support your organisation’s agility and impact

This includes data on how they relate to other key opinion leaders (KOLs) in their networks.
Facing up to virtual reality

That scientific content – which can be visualised and presented by KOLs in innovative, digitally enhanced ways – provides the platform for a virtual engagement event, for example, one week later. ... Here, those same KOLs can present bite-sized

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Ashfield appoints new UK head of patient solutions

She has also worked with many key opinion leaders (KOLs) and facilitated advisory boards to aid the delivery of new models of patient care pathways, and was the winner of the

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DIGITAL EXPERIENCES: LEARNINGS FROM OUTSIDE PHARMA

journeys with others whose lives have been similarly impacted; and on the flip side, KOLs discussing their work and patient cases with their peers; and of course, via social media as
Impetus Digital's Virtual Learning Programs named PM360's Most Innovative Services of 2022

A second–highly innovative–offering that was recognized by PM360 is Impetus’ Virtual Ambassador Programs wherein three to four key opinion leaders (KOLs) participate as faculty to attend a congress and
REGISTER NOW - Innovative Virtual & Hybrid Congress Engagement webinar

Virtual advisory boards. Online post-congress debrief sessions. Our double-award-winning KOL Ambassador Programs, and more.
Top-10 Reasons Why You Should be Adding Asynchronous Virtual Touchpoints Between Your Real-time Meetings

After more than two years of pandemic restrictions, many Pharma leaders are itching to meet with their key opinion leaders (KOLs) face-to-face again, believing that’s what most KOLs
Actionable Insights for Medical Affairs: Elusive or Within Reach?

Engage with KOLs and other experts worldwide to accelerate the adoption of novel therapies. ... Medical Science Liaison Society (MSLS). MSL Insights. Improving KOL access through the use of effective insight gathering.

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Associate Director - Global Healthcare Consulting: Highly competitive salary

Early Access Program - Regulatory Affairs (EAP-RA): Highly competitive salary

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Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 950 experts delivering world-class...

Humancomms for humancare?: Paul Hutchings, founder of fox&cat, writes on the role of humour in healthcare comms: PharmaComms 2023...
Rare diseases: not so rare after all: The brave new world addressing rare diseases – a way ahead to better and more inclusive treatment...
Webinar: Evolving Patient Journeys - How to generate deeper insights in a changing healthcare landscape: Register now for part one in a series, Evolving Patient Journeys, in which our experts look at the main ways in which the patient journey has evolved in recent years....

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