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KPIs

This page shows the latest KPIs news and features for those working in and with pharma, biotech and healthcare.

Omnichannel marketing – more than a buzzword

Omnichannel marketing – more than a buzzword

Define your KPIs as well as data collection flows and internal capabilities.

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  • Listen, learn and lift off Listen, learn and lift off

    Clear focus on goals and KPIs. M3 has the world’s largest network of verified doctors, with more than six million members across key markets. ... There should be a clear focus on what the goals are, with set KPIs and pathways to meet or exceed them.”.

  • Changing human behaviour forever through software – only if humans allow Changing human behaviour forever through software – only if humans allow

    How do we know we are succeeding? What are the KPIs and metrics, and how do we measure outputs rather than inputs?

  • Congress 2020 BC (before COVID-19) Congress 2020 BC (before COVID-19)

    Identify both quantitative and qualitative channel and brand KPIs to measure the effectiveness of your decisions (and feed into planning for the next congress).

  • Virtual congresses: video thrilled the cardio tsar Virtual congresses: video thrilled the cardio tsar

    It’s an upside-down approach. “Defining KPIs at the very beginning of a project is invaluable,” said Jonathan Andrew. ... If you don’t define your KPIs up front, you won’t be able to understand interactions or the measurements you need to track

  • Unlock the power of data to realise strategic goals Unlock the power of data to realise strategic goals

    Set measurements, KPIs and reporting that are user group specific and ensure that their value can be determined and shared across the whole organisation from development to marketing. ... Try to be as focused as possible, and ensure access to KPIs,

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