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Launch engagement

This page shows the latest Launch engagement news and features for those working in and with pharma, biotech and healthcare.

Launch leaders' blog: what should launch leaders be measuring?

Launch leaders' blog: what should launch leaders be measuring?

Scientific thought leader engagement with the launch, active input to the clinical programme and strategy, active readiness with media and peer-to-peer activity, indicators of proactivity from thought leaders as ... Engagement and support of the patient

Latest news

  • What makes a great launch leader and launch team? What makes a great launch leader and launch team?

    That’s where the first skill in building a cohesive, complementary launch team comes in. ... milestones, launch team temperature checks, launch excellence training sessions, innovation competitions and much more!

  • The Creative Engagement Group launches Axiom The Creative Engagement Group launches Axiom

    Will have offices based in London, Plymouth and Manchester, UK. The Creative Engagement Group (TCEG) has announced it will soon launch its medical training and scientific engagement division, Axiom, in Europe. ... Russ Lidstone, Group CEO of The Creative

  • Changing the game in multichannel marketing Changing the game in multichannel marketing

    HealthVizion. “It's easy to think of multichannel from a pre-launch/launch perspective - but there should be engagement throughout a brand's development. ... Pharma has diverse customer-groups and engagement with them starts at the bench and doesn't

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Latest Intelligence

  • The great reset of frontline HCP relationships The great reset of frontline HCP relationships

    Launch is not the time for assumptions, especially with limited time or budget. ... To craft a successful omnichannel engagement plan during launch, you need to have the right research and the right insights on what, when and who will truly make an impact

  • Health For All Health For All

    The result is the launch of Health For All – an engagement in the conversation about EDI marked by the release of the 2021 Thought Leadership Initiative.

  • Launch engagement Launch engagement

    How the pandemic is forcing a fresh focus on the human touch and fresh thinking about engagement. ... Market engagement must be seen as an opportunity for significant added value, not an afterthought.”.

  • Avoiding A Series of Unfortunate Events: launch lessons from lockdown Avoiding A Series of Unfortunate Events: launch lessons from lockdown

    Increased digital engagement is encouraging companies to think much more about the whole user experience at launch. ... 7. A singular focus. Finally, launch leaders are laser-focused – with customer engagement often the result of bold choices.

  • Reaching patients and HCPs during the pandemic Reaching patients and HCPs during the pandemic

    Nexlizet, and Esperion was even able to accelerate the launch of the therapy by one month. ... The company did so by committing to a virtual launch and dedicating resources to digital engagement tools for physicians and some analysts estimate sales will

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Latest appointments

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Latest from PMHub

  • Video: Strategic engagement case study

    Supporting the launch of a global vaccine with a programme of market research and strategic insights. ... A successful launch requires careful strategic planning by multiple teams over a number of years.

  • The digital-first launch: the key to connected stakeholder experiences? The digital-first launch: the key to connected stakeholder experiences?

    communications. To meet stakeholders’ changing engagement needs, life science companies are transforming the way they approach the product launch to drive better digital customer experiences. ... customer experiences that not only drive better

  • Virtual Product Launch Planning & Preparation: A Customer Story

    For this Pre-Product Launch Longitudinal Expert Engagement Plan (LEEP), our client leveraged Impetus Digital’s cutting-edge virtual tools, comprehensive online platform, and White-Glove digital and strategic services to ... Get early feedback on

  • COVID-proof: How Teams are Creating Launch Intensity thru Adversity COVID-proof: How Teams are Creating Launch Intensity thru Adversity

    Mapping launch engagement requires that we connect our strategy up on high, to activity implementation on the ground. ... Consequently, launch engagement plans can be updated to ensure that insights and opportunities are fully captured.

  • KVA

    Disease education and awareness. E-learning platforms. Internal brand launch and engagement campaigns. ... Corporate Excellence Awards 2019:Best Strategic Digital Communications Agency (Winner). Employee Engagement Awards 2019: Culture and Purpose

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OPEN Health

OPEN Health brings together deep scientific knowledge, global understanding, and broad specialist expertise to support our clients in improving health...

Latest intelligence

Virtual Patient Engagement Program: A Customer Story
Our client wanted to better understand the needs, preferences, and treatment gaps among adult patients with a rare genetic disease......
Humancomms for humancare?
Paul Hutchings, founder of fox&cat, writes on the role of humour in healthcare comms: PharmaComms 2023...
Rare diseases: not so rare after all
The brave new world addressing rare diseases – a way ahead to better and more inclusive treatment...

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