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local markets

This page shows the latest local markets news and features for those working in and with pharma, biotech and healthcare.

WebMD set to acquire Aptus Health

WebMD set to acquire Aptus Health

Global. Jeremy Schneider. “With Univadis, we deepen our connection to local markets, extend our reach to HCP audiences and increase our value to customers," he added.

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  • Reimagining strategy development for a hybrid workforce Reimagining strategy development for a hybrid workforce

    Strengthened team relationships –Strategy development, refinement and evolution require cross-functional contribution and are reliant on those insights provided by those closest to the customer – the local markets. ... It is imperative therefore for

  • Creating patient support programmes that help patients thrive Creating patient support programmes that help patients thrive

    Local markets need to implement it, physicians need to introduce patients to it (in markets where direct-to-patient contact is not permitted) and participants need to enrol.

  • Delivering content to fuel omnichannel engagement Delivering content to fuel omnichannel engagement

    Effective delivery of omnichannel content. Omnichannel communication is often driven at a local level, based on the unique audience insights, regulatory environment and channel mix of that market. ... As well as planning for global audience journeys, it

  • Charting patient pathways with precision for better healthcare Charting patient pathways with precision for better healthcare

    The result should be more effective care for all patients that can be flexed to overcome local and cultural barriers as well as system bottlenecks. ... We developed a creative campaign based on what they told us, then supported the patient groups with

  • BRIC markets BRIC markets

    Market access. Access strategies are also evolving. Initially multinational pharmaceutical companies entered BRIC markets by teaming up with local manufactures. ... But now things have started to change. According to Kleinrock: “The challenge now for

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