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- PMLiVE

UK agrees comms strategy for potential flu pandemic

Publication draws lessons from 2009 swine flu pandemic

- PMLiVE

Burson-Marsteller appoint new EMEA health MD

Kate Hawker joins the agency from InforMed

Guide to selecting a healthcare comms agency

Whitepaper published by US agency White Space Healthcare Marketing

Inspired Science hires Peter Levantis to head medical writing team

He joins from MJL Advertising, where he was acting copy director

Cardiorentis hires Tonic Life for global PR strategy

Agency to raise the drug company’s profile in the cardiology drug market

- PMLiVE

Communications effectiveness – what are we really measuring?

When pharma clients demand more effectiveness, do they really know what they want, asks Michel Nakache?

- PMLiVE

Medical communications 2.0

How social is medical communications?

- PMLiVE

Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

United Drug acquires Watermeadow Medical

Watermeadow will join a stable of medical communications agencies, including: iMed, QXV, Infusion and Insight, which operate under the InforMed Group umbrella

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