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- PMLiVE

Makara Health

- PMLiVE

Reflections on marketing excellence

Looking back over 20 years of change in pharma marketing

- PMLiVE

Truly, madly, cheaply

The ongoing rhetoric of patient-centricity

- PMLiVE

Challenging perceptions

Alvaro Herreros on the ADHD landscape

Not as we know it

We shouldn’t expect our descendants to look like us

- PMLiVE

Boehringer Ingelheim on walking the talk in patient-centricity

UK medical director Professor Klaus Dugi on patient engagement

Patient-Centricity: Improving the model with patient journeys

Head of Customer Experience Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient's journey at the centre.

Blue Latitude Health

- PMLiVE

Harnessing clinical data

A greater focus on stakeholders could improve pharma's trial challenges

11 Smiles That Save Lives

Making happier, healthier patients

Havas Lynx

Redirecting your patient strategy

Pharma’s efforts to update its approach to patients often start at the top

- PMLiVE

Understanding the patient ecosystem

Creating a truly patient-centric approach must become pharma’s mantra

Can patient-centricity work for pharma?

Challenges remain for companies wanting to integrate a patient-centric strategy into their business model

How do you solve a problem like non-adherence? Part 1

Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that...

Blue Latitude Health

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